Marketing Platform Auto Associate

Accenture

1–3 yrs Mumbai Full Time Hybrid (office + remote)
Accenture logo
Posted : today
Actively hiring

Job description

Join Accenture as a Marketing Platform Auto Associate to navigate marketing complexities and drive performance through expertise in data and technology. This role focuses on accelerating time-to-market and enhancing operating efficiencies at scale. You will be instrumental in digital marketing promotions, email strategy, and campaign execution using Marketo.

Your responsibilities will include developing and executing marketing campaigns, analyzing operational processes for improvements, and ensuring the timely delivery of high-quality project outputs. The role may involve flexible working hours and rotational shifts.

Responsibilities

• Balance increasing marketing complexity with limited marketing resources. • Enhance marketing performance using deep functional and technical expertise. • Accelerate time-to-market and improve operating efficiencies at scale through Data and Technology, Content Services, Digital Marketing, Customer Engagement, and Media Growth. • Design and create digital marketing advertisements and promotions. • Develop and execute comprehensive marketing campaigns within Marketo, encompassing email, lead nurturing, segmentation, and scoring programs. • Analyze marketing and sales processes to identify and implement efficiency improvements. • Ensure all project deliverables meet high-quality standards and are completed on schedule. • Adapt to flexible working schedules, including rotational shifts.

Qualifications

• A minimum of 2 years of professional experience with Marketo is required. • Demonstrated proficiency in HTML and CSS, with practical experience in developing responsive designs for emails, landing pages, and forms. • Knowledge of JavaScript, particularly for Marketo, is considered a valuable asset. • Relevant certifications in Marketo and HTML responsive design are advantageous. • Strong written and verbal communication skills in English are essential. • The ability to autonomously manage workload, prioritize tasks, and adhere to schedules is expected. • You will be responsible for creating new emails, forms, and landing pages within Marketo, as well as modifying and testing campaign components such as forms, landing pages, emails, and smart campaigns. • This role involves solving routine problems, primarily relying on precedent and general guidelines, with interactions typically within your immediate team and with your direct supervisor. You will receive detailed instructions for daily tasks and new assignments, with decisions impacting your own work. As an individual contributor, your scope of work will be focused and predetermined.

Essential Skills

Marketing OperationsCampaign ManagementMarketoHTMLCSSEmail MarketingLead NurturingSegmentationScoring ProgramsA/B TestingEmail Templates

Good to Have

JavaScriptResponsive Design

Highlights

  • Actively hiring

More Details

RoleMarketing Platform Auto Associate
IndustryInformation Technology & Services
DepartmentMarketing
Employment TypeFull Time, Hybrid (office + remote)

About the Company

Accenture logo

Accenture

Information Technology & Services

Marketing Platform Auto Associate at Accenture | SkillMX | SkillMX