Marketing Platform Auto Analyst
Accenture
Accenture
Join Accenture as a Marketing Platform Auto Analyst and drive campaign success. This role involves daily campaign management, SOW coordination, and task delivery, ensuring client satisfaction and identifying growth opportunities. You'll be instrumental in maintaining account continuity through performance metrics and SLAs.
Focus on digital marketing ads and promotional creation, with opportunities to lead teams and projects. You will define and follow up on team members' career paths and training programs, contributing to their professional development. This position requires meticulous control over Marketo programs, including technical design, configuration, and deployment.
Oversee daily campaign management and ensure timely deliverables. Coordinate and execute Statements of Work (SOWs) or Letters of Engagement (LOEs). Maintain daily task management and ensure consistent delivery quality. Manage customer satisfaction through defined indicators, data collection, analysis, and corrective actions. Identify and pursue business growth opportunities. Ensure account continuity by meeting set metrics, SLAs, and KPIs. Develop and execute digital marketing ads and promotional campaigns. Lead and manage teams or accounts, providing guidance and project organization. Define, implement, and follow up on team training programs. Control the technical design, configuration, deployment, and modification of Marketo programs.
Possess at least 2 years of experience with Marketo. Demonstrate proficiency in HTML and CSS, with experience in responsive design for emails, landing pages, and forms. Familiarity with JavaScript for Marketo is considered a plus. Relevant certifications in Marketo and HTML responsive design are advantageous. Exhibit strong written and verbal English communication skills. Demonstrate autonomy in managing workload, priorities, and scheduling effectively. Experience creating new emails, forms, and landing sites within Marketo. Ability to create, modify, and test campaign components such as forms, landing pages, emails, smart campaigns, and smart lists.
Accenture
IT Consulting