Join Accenture as a Marketing Platform Auto Analyst, taking ownership of automated customer journeys within the GBS CRM. This role is pivotal for the accurate and compliant execution of marketing campaigns, ensuring omnichannel strategy deployment and effective consumer segmentation.

Your contributions will directly influence customer engagement and conversion rates by guaranteeing the timely and accurate delivery of automated communications. You will be instrumental in optimizing campaign performance through A/B testing and integrating learnings to enhance business results and standards.

This position empowers the Area Consumer Experience Manager to focus on strategic oversight and team management, by serving as the expert in campaign execution and integrity.

- Own the end-to-end execution of automated campaigns, including asset upload, testing, and deployment. - Execute consumer segmentation within the CRM platform for regional campaigns. - Support campaign setup and activation, ensuring technical and compliance checkpoints are met. - Contribute to the creation and scaling of email templates, adhering to brand and regulatory standards. - Perform rigorous QA checks on campaign builds, focusing on audience rules, journey logic, and compliance. - Utilize CRM platforms and analytics dashboards for standard campaign performance KPI tracking and reporting. - Monitor campaign performance post-launch and escalate any anomalies. - Manage planning, execution, and monitoring of multiple concurrent marketing tasks. - Collaborate with cross-functional teams to ensure smooth asset and approval flow. - Assist in translating campaign data and insights into performance reports. - Support the implementation of optimization recommendations based on A/B testing.

- Bachelor's degree (BBA/BCom) or Post Graduate Diploma in Marketing and Advertising. - 3-5 years of experience in a CRM or marketing automation role, specifically with Salesforce Marketing Cloud. - Proven experience in executing and supporting automated email and SMS campaigns. - Demonstrated proficiency in Salesforce Marketing Cloud's Email Specialist certification. - Deep expertise in Journey Builder, Automation Studio, Email Studio, Content Builder, and Mobile Studio. - Strong proficiency in SQL, AMPscript, segmentation logic, and dynamic content creation. - Knowledge of HTML and CSS for email template customization. - Familiarity with marketing automation best practices and deliverability principles. - Excellent analytical, communication, presentation, and organizational skills. - Proficient in Microsoft PowerPoint, Excel, and Word. - Hands-on experience with CRM platforms and analytics dashboards.