Join Sarvam, a pioneering company building India's sovereign AI platform. We are at the forefront of AI research, model development, infrastructure, and applications, dedicated to making AI impactful for India. Partnering with leading enterprises and public institutions, Sarvam is backed by prominent investors and collaborates with major Indian brands.

This Marketing Operations Manager role is crucial for optimizing our marketing engine. You will be responsible for the systems, data, and processes that link all marketing activities, from initial touchpoints to revenue generation. The core objective is to ensure marketing effectiveness is measurable, providing insights into campaign performance, resource allocation, and ROI.

You will be an integral part of our dynamic marketing team, working across growth, demand generation, product marketing, and developer relations. Your responsibilities will include developing the marketing technology stack, maintaining data integrity, implementing attribution strategies, and leveraging automation to enhance team efficiency.

Spearhead the selection, integration, and administration of our marketing technology stack, including CRM, marketing automation, analytics, attribution, and enrichment tools. Ensure seamless data flow between all systems.

Instrument and manage the entire customer funnel, from initial website visits and developer sign-ups through to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and closed revenue. Establish clear definitions and data models.

Develop and maintain robust attribution models and reporting frameworks to identify key drivers of pipeline and usage. Create actionable dashboards for leadership decision-making.

Oversee lead scoring, routing, and the MQL-to-SQL handoff process in collaboration with Sales, ensuring clear Service Level Agreements (SLAs) for quality and responsiveness.

Support campaign execution across various channels including email, paid advertising, events, and lifecycle marketing. Build efficient workflows and processes to accelerate campaign delivery with reduced errors.

Ensure data accuracy, deduplication, and compliance within our database. Manage segmentation, list management, and data governance, including consent and privacy requirements.

Document operational workflows, create playbooks, and train the team on system utilization. Focus on automating manual and repetitive tasks to improve team productivity.

Leverage AI capabilities to streamline operational cycles such as reporting, quality assurance, data enrichment, segmentation, and content operations, applying Sarvam's own tools to the marketing operations function.

Track marketing expenditure against pipeline targets, manage tool contracts and renewals, and provide insights into budget effectiveness.

A minimum of 4 to 6 years of experience in marketing operations, revenue operations, or a similar role within a B2B technology or SaaS environment is required.

Possess hands-on expertise with at least one major marketing automation platform (e.g., HubSpot, Marketo) and a CRM system (e.g., Salesforce). This includes experience in building workflows, implementing scoring models, and setting up integrations.

Demonstrate strong analytical capabilities, including the ability to build custom dashboards, define attribution strategies, and perform data modeling and analysis.

Show a proven track record in designing and enhancing lead management processes, funnel instrumentation, and the marketing-to-sales handoff.

Excitement to work within a fast-paced, high-talent team building cutting-edge AI for India, tackling problems with significant, population-scale impact.

Opportunity to collaborate with leading researchers, engineers, builders, and business leaders who are committed to excellence and innovation.

Experience high levels of ownership and impact from the outset of your role.

Embrace an AI-first approach in all aspects of work, from development and deployment to problem-solving.

Contribute to solving challenges that have the potential to transform how an entire country learns, works, and communicates.