Join Capgemini and help shape your career within a global community. We empower you to lead the Brand, Marketing & Digital tower, ensuring strategic priorities translate into scalable, high-quality outcomes and drive continuous improvement. This role is pivotal in delivering business value through technology and building a more sustainable, inclusive world.

As a Marketing & Digital Team Lead, you will partner closely with the Tower Lead to manage diverse teams. Your responsibilities will span category and brand strategy support, consumer insights, forecasting, innovation enablement, CRM and CDP operations, digital activation, and campaign management.

Oversee daily execution, governance, and enhancement of the Brand, Marketing & Digital tower. Manage multidisciplinary teams across brand strategy, consumer insights, forecasting, innovation, CRM, CDP, and digital activation. Ensure strategic priorities are met with scalable delivery and high-quality outputs. Drive capability development, productivity, and service excellence within the tower.

Key contributions include supporting category and brand planning, market intelligence and performance analytics, consumer insights and segmentation, innovation and pipeline planning, CRM and audience operations, digital and campaign operations, content governance, and agency financial governance.

A Bachelor's degree is required, with an MBA or relevant postgraduate qualification preferred. You should possess a strong foundation in marketing operations, digital delivery, CRM, insights, or consulting.

We seek candidates with over 12 years of experience in CPG/FMCG marketing operations, brand strategy, digital marketing, CRM, MarTech, campaign operations, content governance, analytics, or consulting. Demonstrated ability to lead global, regional, and market-facing multidisciplinary teams, manage demand, capacity, governance, and performance is essential. Strong stakeholder management, operational discipline, and awareness of regulated industries (tobacco, nicotine, or adjacent sectors) are highly desirable.