Manager - Web Analytics and Digital Strategy
UnitedHealth Group
UnitedHealth Group
Join Optum, a global healthcare organization dedicated to improving lives through technology. We are seeking a Manager for Web Analytics and Digital Strategy to lead data-informed decision-making across our digital channels. This role is crucial for optimizing digital experiences and business outcomes by leveraging website analytics, performance reporting, and data insights.
At Optum, you'll find a culture that values inclusion and collaboration, supported by talented peers, comprehensive benefits, and ample career development opportunities. Be part of a team that's advancing health optimization on a global scale, fostering a future of Caring, Connecting, and Growing together.
Oversee website analytics and performance measurement, identifying trends and user behavior to enhance digital channel effectiveness.
Manage data from various sources, ensuring accuracy and developing automated reports for timely performance visibility.
Design and maintain interactive dashboards using tools like Power BI and Excel, presenting complex data clearly for executive-level decision-making.
Synthesize insights from multiple data sources to inform digital and channel strategies, collaborating with cross-functional teams to optimize customer journeys and digital experiences.
A Bachelor's degree in Analytics, Business, Marketing, Information Systems, Statistics, or a related field is required.
Possess over 5 years of experience in web analytics, digital strategy, business intelligence, or data analysis.
Demonstrate solid expertise in website analytics, dashboard creation, performance reporting, and advanced proficiency in Excel and Power BI.
Showcase a proven ability to analyze large datasets, translate findings into actionable business insights, and communicate effectively with leadership stakeholders.
UnitedHealth
Healthcare