Join Optum, a global leader in healthcare technology, and contribute to improving health outcomes for millions. We foster an inclusive culture with talented colleagues, comprehensive benefits, and abundant career development. Advance global health optimization and make a tangible impact on the communities we serve. Experience Caring, Connecting, and Growing together.

This role focuses on driving product marketing initiatives within the healthcare sector, leveraging technology to enhance patient well-being. Become part of a mission-driven organization dedicated to equitable care and addressing health disparities.

Spearhead go-to-market planning and product launch execution for key solutions and campaigns. Collaborate closely with marketing leaders, product management, and sales to align commercialization strategies and timelines. Develop detailed buyer personas, market opportunity assessments, and competitive positioning.

Craft compelling product messaging, value propositions, and customer narratives. Ensure seamless cross-functional launch readiness by coordinating inputs and tracking deliverables. Translate intricate healthcare, technology, clinical, operational, and financial capabilities into clear, customer-centric language. Maintain messaging consistency across all sales and marketing collateral.

Lead the creation and oversight of diverse content, including sales presentations, product datasheets, customer success stories, white papers, and thought leadership pieces. Develop engaging demo videos, infographics, webinars, and social media content. Work with subject matter experts and clinical leaders to produce high-impact materials that support demand generation and market education. Partner to develop sales enablement tools like playbooks, battle cards, and competitive comparisons. Ensure sales teams have access to accurate and relevant materials.

A minimum of 5 years of experience in Product Marketing or Go-to-Market strategies, specifically supporting product launches, commercialization, and growth initiatives is essential. Proven expertise in developing impactful content such as sales presentations, case studies, white papers, blogs, and thought leadership articles.

Demonstrated experience in sales enablement, creating resources like playbooks, battle cards, competitive positioning documents, and customer-facing sales materials. Strong command of product messaging, positioning, and storytelling, with the ability to articulate complex concepts into customer-centric value propositions.

Exceptional cross-functional collaboration skills are required, with a history of partnering effectively across product, sales, marketing, and leadership teams to achieve common goals. The role demands a proactive approach to content strategy and development, ensuring alignment with business objectives and market demands.