NTT DATA seeks an innovative Lead Consultant to join our dynamic team. This role focuses on leveraging Salesforce Marketing Cloud to create impactful marketing automation solutions.

As a Salesforce Marketing Cloud Tech Lead, you will be instrumental in designing, developing, and implementing scalable solutions. Your expertise will drive the integration of Salesforce Marketing Cloud with other enterprise systems, ensuring seamless data flow and enhanced campaign performance.

This is an opportunity to shape the future of marketing technology, working with cutting-edge tools and collaborating with a talented team. Join us in delivering exceptional client success and driving positive societal impact through responsible innovation.

Lead the design, development, and configuration of Salesforce Marketing Cloud (SFMC) solutions, including Email Studio, Journey Builder, and Automation Studio. Develop complex customer journeys, segmentation strategies, and personalized communications using AMPscript and SSJS.

Manage data extensions, subscriber data, and contact models within SFMC. Integrate SFMC with Salesforce CRM and other enterprise applications via APIs. Ensure solutions align with business requirements and adhere to best practices.

Review technical requirements, create solution designs, and estimate effort. Troubleshoot production issues, perform code reviews, and mentor junior developers. Coordinate with global teams for delivery, testing, and deployment. Optimize SFMC for email, SMS, and WhatsApp campaigns and maintain data quality.

A seasoned Salesforce Marketing Cloud Tech Lead with 8-12 years of experience is required. Demonstrated expertise in Journey Builder, Automation Studio, Email Studio, Contact Builder, and Content Builder is essential.

Proficiency in AMPscript, SSJS, SOQL, and data segmentation is mandatory. Experience with Salesforce CRM integration and a solid understanding of REST/SOAP APIs are crucial. Prior experience in leading technical discussions and designing scalable marketing solutions is expected.

Strong troubleshooting, analytical, and communication skills are vital for stakeholder management and team coordination. Salesforce Certified Marketing Cloud Engagement Administrator/Specialist/Consultant/Developer certifications are highly regarded.