Join Optum, a global leader in healthcare technology, as an Integrated Marketing Associate Director. We are dedicated to improving health outcomes by connecting individuals with the care, pharmacy benefits, data, and resources they need. Our inclusive culture fosters collaboration, offers comprehensive benefits, and provides ample career development opportunities. Contribute to advancing health optimization worldwide and experience a culture of Caring, Connecting, and Growing together.

This role is integral to our mission of enabling healthier lives and enhancing the efficiency of the health system. We are committed to addressing health disparities and promoting equitable care for all communities.

Spearhead the strategy, execution, and continuous optimization of integrated digital marketing campaigns across email, social media, display advertising, paid search, and partner channels.

Monitor, analyze, and report on campaign performance against key performance indicators (KPIs) and return on investment (ROI) targets, providing data-driven recommendations.

Develop and implement robust conversion rate optimization (CRO) strategies to enhance program effectiveness.

Design and execute targeted Account-Based Marketing (ABM) initiatives for key accounts, in close alignment with sales objectives, to drive pipeline growth.

Leverage Marketo for B2B email marketing, crafting effective nurture journeys and campaigns to boost engagement and lead progression.

Utilize marketing data and analytics to uncover insights, identify opportunities, and inform strategic marketing decisions.

Manage and optimize marketing budgets, ensuring efficient resource allocation and maximum ROI.

Collaborate cross-functionally with Sales, Customer Success, Product, and other teams to align marketing efforts with business goals and customer needs.

Develop and implement marketing programs that directly support sales objectives, generate qualified pipeline, and accelerate growth within strategic accounts.

A minimum of 8 years of experience is required in performance marketing, digital marketing, demand generation, or a closely related field.

Demonstrated proficiency with Marketo or similar marketing automation platforms for campaign execution, lead nurturing, and marketing operations.

Proven hands-on experience in planning, launching, and optimizing paid media campaigns across various digital channels.

Experience working with CRM platforms and utilizing customer journey mapping to improve marketing effectiveness and customer engagement.

Solid understanding and practical application of PPC, SEO, Programmatic Advertising, and Retargeting strategies and best practices.

Evidence of success in developing and implementing Account-Based Marketing (ABM) strategies that effectively drive engagement, pipeline growth, and conversions within high-value target accounts.