This role is pivotal for driving growth within Google's Large Customer Sales (LCS) division, focusing on YouTube's advertising solutions for the retail sector. You will act as a strategic partner and industry leader, challenging how clients perceive their business and showcasing how Google can accelerate their growth. The position demands a proactive approach, adaptability to change, and a commitment to delivering exceptional outcomes for both Google and its clientele. You will cultivate robust relationships, identify client needs, and translate them into impactful solutions that achieve ambitious business objectives. Collaboration with sales teams and a vision for the future of AI-driven advertising are essential.

Cultivate and maintain strong relationships with key clients, agencies, and stakeholders to ensure alignment with business goals and foster successful collaborations. Lead the strategic execution for YouTube, driving adoption, revenue generation, and innovative campaigns through advanced digital marketing tools. Empower clients to leverage their intellectual property for global branding leadership on YouTube, facilitating a transition from traditional media to digital and boosting worldwide growth. Address strict performance and ROAS guardrails for Retail/eCommerce clients by partnering with Measurement and Analytics leads to demonstrate YouTube's full-funnel business impact. Implement advanced analytical tools such as Geo-based Incrementality Experiments (GeoX), Marketing Mix Modeling (MMM), Engaged View Conversions (EVCs), and Brand/Search Lift studies to connect upper-funnel brand building with lower-funnel Store Visits.

A Bachelor's degree or equivalent practical experience is required. Possess 8 years of industry experience in digital advertising, consultative sales, business development, or digital marketing. Alternatively, 6 years of experience with an advanced degree. Demonstrated experience working effectively with advertisers, agencies, or direct clients is essential. Preferred qualifications include experience in video media planning across Linear TV, OTT/CTV, and digital video, utilizing metrics like Reach, Frequency, GRPs, Incremental Reach, CPM, and CPA. Experience selling TV or OTT advertising, managing CPG/FMCG clients, and a proven track record in negotiating media commitments or Joint Business Plans (JBPs) are highly valued. Understanding the Creator and Influencer ecosystem, short-form vertical video, social commerce, and performance solutions will be advantageous.