Accenture is a leading global professional services firm, specializing in digital, cloud, and security solutions. With extensive experience across diverse industries, we provide Strategy and Consulting, Technology, and Operations services. Our vast network of Advanced Technology and Intelligent Operations centers empowers our 784,000 professionals worldwide to drive innovation and deliver exceptional value to clients in over 120 countries.

As part of Accenture Interactive's managed services, we operate within the Operations Business, leveraging industrialized capabilities to create unparalleled customer experiences. Our mission is to maximize marketing performance by driving value across every customer interaction. We combine deep functional and technical expertise to future-proof client businesses, accelerate time-to-market, and operate efficiently at scale.

We are dedicated digital professionals committed to delivering innovative, end-to-end customer experience solutions. Our focus is on optimizing marketing models to help businesses transform and thrive in the modern landscape, supported by an ecosystem designed for client success.

Within the Marketing Operations vertical, you will support end-to-end campaign analytics, including audience segmentation, customer insight generation, and campaign performance measurement for global clients. You will utilize CRM and campaign management platforms to develop targeted audiences, track campaign effectiveness, and provide actionable insights to enhance marketing ROI.

Key responsibilities include building and managing audience segments using CRM databases, CDPs, and SQL. You will also execute customer segmentation analyses, design and deliver campaign performance reports, and conduct pre- and post-campaign analyses. Collaboration with campaign managers and marketing teams is crucial to align analytics with campaign objectives. Monitoring campaign health in real-time and developing customer insight decks are also essential duties. Furthermore, you will perform customer lifetime value (CLV) and RFM analyses, maintain data quality, and build interactive dashboards using tools like Looker, Power BI, and Tableau to visualize performance metrics.

We are seeking a professional with 2-5 years of experience, including at least 2 years in campaign analytics, CRM analytics, or marketing analytics. Proficiency in advanced SQL for audience extraction, segmentation, and campaign data analysis is essential. Experience with CRM or campaign management platforms such as Salesforce Marketing Cloud or Adobe Campaign is required.

Familiarity with Power BI or Tableau for building campaign dashboards is necessary. Experience with ML-driven personalization or next-best-action engines, and leveraging AI and automation tools to streamline analytics workflows, is highly valued. Strong proficiency in Excel, including Pivot Tables and VLOOKUP, along with a solid understanding of campaign performance metrics and digital marketing KPIs, is expected.

Candidates should possess strong analytical thinking skills, the ability to translate data into actionable insights, and excellent communication and stakeholder collaboration abilities. A Bachelor's degree in Marketing, Statistics, Business, IT, or a related field is required. Knowledge of A/B testing and statistical significance, along with familiarity with loyalty programs, customer retention, or CRM strategy, are advantageous. Python for data manipulation and automation is also a plus.