Join Accenture as a Senior Analyst in our I&F Decision Science team. This role focuses on delivering advanced campaign analytics and reporting for global clients, driving marketing performance through data-driven insights.

Accenture is a leading professional services company with extensive expertise in digital, cloud, and security. We empower clients across diverse industries by offering strategy, consulting, technology, and operations services, supported by a vast global network of advanced technology and intelligent operations centers.

Our Marketing Operations vertical specializes in end-to-end campaign analytics. You will be instrumental in audience segmentation, generating customer insights, and measuring campaign performance to enhance marketing ROI. Collaborate with CRM and campaign management platforms to create targeted campaigns and deliver impactful analytics.

As a Senior Analyst, you will build and manage audience segments using CRM databases, CDPs, and SQL. Execute segmentation analyses based on behavioral, demographic, and transactional data, ensuring compliance with all rules.

Design and deliver comprehensive campaign performance reports, tracking key metrics like open rates, conversion rates, and revenue lift. Conduct pre- and post-campaign analyses, including test-and-control measurements and attribution modeling.

Collaborate closely with campaign managers and marketing teams to align analytics with campaign objectives. Monitor campaign health in real-time, identifying and flagging performance anomalies. Support the development of customer insight decks and perform customer lifetime value (CLV) and RFM analyses.

We are seeking professionals with 5 to 8 years of experience, including at least 2 years in campaign, CRM, or marketing analytics. Proficiency in advanced SQL for data extraction and segmentation is essential.

Experience with CRM or campaign management platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign) and visualization tools like Power BI or Tableau is required. Familiarity with ML-driven personalization and AI/automation tools is a plus.

Strong analytical thinking, problem-solving skills, and the ability to translate data into actionable insights are crucial. A Bachelor's degree in Marketing, Statistics, Business, IT, or a related field is necessary. Excellent communication and stakeholder collaboration skills are vital for success in this role.