Join Accenture as a Senior Analyst in Decision Science, driving value through digital, cloud, and security expertise. We are a global professional services firm committed to leveraging technology and human ingenuity to create shared success for our clients. Our operations focus on activating exceptional experiences by optimizing marketing performance and future-proofing businesses with innovative, end-to-end customer experience solutions.

This role is aligned with the Marketing Operations vertical, focusing on digital search and discoverability analytics across SEO, AEO, and GEO. You will analyze organic search performance, technical SEO health, AI search visibility, answer engine performance, content discoverability, and digital acquisition trends. The goal is to enhance search visibility, boost website traffic, improve customer engagement, and increase search-led conversions.

You will collaborate closely with content, UX, analytics, development, SEO, and marketing teams to identify performance gaps, track key search metrics, support technical audits, build reports, and deliver actionable recommendations.

Conduct comprehensive technical SEO audits to pinpoint issues impacting crawlability, indexation, metadata, redirects, and page performance.

Perform in-depth keyword research, content gap analysis, competitor benchmarking, and search intent analysis to uncover organic growth opportunities.

Monitor website and search performance using essential tools like Google Search Console, GA4, Ahrefs, Screaming Frog, and advanced AI visibility platforms.

Support GEO initiatives by evaluating AI search visibility, entity optimization, schema implementation, citation frequency, and overall AI search performance.

Track and report on key SEO, AEO, and GEO KPIs, including rankings, organic traffic, technical health, AI visibility, and search-led conversions.

Assist with structured data implementation and validation across critical schema types.

Review website launches, migrations, and content updates to ensure adherence to SEO best practices.

Analyze SEO and GEO data to identify trends, risks, technical issues, and optimization opportunities.

Build and maintain reports, dashboards, and performance summaries for SEO, AEO, GEO, and digital performance.

Collaborate with cross-functional teams to integrate SEO requirements into digital initiatives.

Conduct ongoing QA reviews to resolve critical SEO issues affecting search visibility and user experience.

Maintain documentation of SEO audits, recommendations, reporting methodologies, and best practices.

Present performance insights and recommendations to stakeholders clearly and concisely.

A minimum of 2–5 years of experience in SEO analytics, digital analytics, web analytics, search performance reporting, or digital marketing analytics is required.

A strong understanding of SEO fundamentals, including crawling, indexing, ranking factors, metadata, redirects, canonicals, internal linking, structured data, and technical SEO best practices, is essential.

Demonstrate hands-on experience with Google Search Console, GA4, various SEO platforms, and web analytics tools.

Proficiency in analyzing organic search performance, keyword/query trends, rankings, landing page performance, traffic sources, user behavior, and search-led conversions.

Familiarity with AEO and GEO concepts, including answer engine visibility, AI search presence, entity optimization, structured content, and content discoverability.

Experience leveraging AI and automation tools to streamline analytics workflows and enhance operational efficiency is beneficial.

Ability to build insightful dashboards and reports using tools such as Power BI, Tableau, Looker, Excel, or Google Sheets.

Possess strong analytical skills to identify trends, performance gaps, content opportunities, and digital journey insights.

Capacity to translate complex data into clear, business-friendly insights and actionable recommendations.

Understanding of GEO concepts, AI search ecosystems, entity optimization, answer engine visibility, and AI visibility measurement.

Experience with tools such as Profound, BrightEdge, Conductor, Semrush, Similarweb, Sitebulb, or equivalent tools.

Working knowledge of schema markup, structured data validation, Core Web Vitals, page speed, and technical site health reporting.

Experience with AI search visibility monitoring, LLM answer tracking, entity analysis, or generative search optimization.

Basic SQL skills for data integration are advantageous.

Experience with content performance analytics, customer journey analytics, and conversion funnel analysis.

Exposure to paid search, paid media, campaign analytics, or CRM data for integrated digital performance reporting.

Previous experience in the airline, travel, loyalty, retail, financial services, or large-scale digital businesses is a plus.

A good understanding of tagging, tracking, UTM governance, web measurement, and KPI definitions.

Strong stakeholder communication and documentation skills are vital.