I&F Decision Sci Practitioner Sr Analyst
Accenture
Accenture
Join Accenture as a Senior Analyst in I&F Decision Science. This full-time role focuses on enhancing organic search visibility and AI discoverability for global web properties. You will be instrumental in driving value across customer interactions, optimizing marketing performance through deep functional and technical expertise.
Accenture is a global leader in digital, cloud, and security services. We leverage unmatched experience and specialized skills across diverse industries to deliver Strategy and Consulting, Technology and Operations, and Accenture Song. Our extensive network of Advanced Technology and Intelligent Operations centers empowers our 784,000 professionals worldwide to drive innovation and create shared success.
As part of the marketing team, your contributions will be vital to executing SEO and GEO initiatives. You will analyze performance, conduct audits, and collaborate with cross-functional teams to support organic growth and achieve business objectives. This role is perfect for someone passionate about leveraging data-driven insights to improve website performance and AI visibility.
Conduct comprehensive technical SEO audits, identifying and resolving issues across crawlability, indexation, metadata, site architecture, structured data, and page performance. Perform in-depth keyword research, content gap analysis, and competitor benchmarking to uncover organic growth opportunities.
Drive GEO initiatives by assessing AI visibility, optimizing entities, implementing schema markup, and analyzing AI search performance. Monitor website performance using industry-leading tools like Google Search Console, GA4, Ahrefs, and Screaming Frog. Analyze SEO and GEO data to pinpoint trends, risks, and actionable optimization strategies.
Ensure SEO best practices are integrated into website launches, migrations, and content updates. Support the implementation and validation of various schema types, including Organization, Product, FAQ, Article, Breadcrumb, Service, and Video schema. Track and report on key SEO and GEO KPIs, such as rankings, traffic, indexation, AI visibility, and technical health.
We are seeking an experienced professional with a primary skillset in Technical SEO, Content SEO, and search performance analysis, coupled with 3–5 years of relevant experience. A strong grasp of search engine crawling, indexing, ranking factors, and technical SEO best practices is essential.
Hands-on experience with SEO tools like Ahrefs, Screaming Frog, Google Search Console, and Google Analytics 4 is required. You should be proficient in conducting technical SEO audits and identifying issues related to metadata, canonicals, redirects, internal linking, structured data, and indexability.
Familiarity with schema markup implementation, creating reports and dashboards, and strong communication skills are necessary. While not mandatory, understanding GEO concepts, AI search ecosystems, entity optimization, and AI visibility measurement is preferred. Basic knowledge of HTML, CSS, JavaScript, and CMS platforms like Sitecore, WordPress, or Adobe Experience Manager would be advantageous. A collaborative spirit and problem-solving aptitude are key.
Accenture
Technology