Accenture is a leading global professional services firm specializing in digital, cloud, and security. With extensive experience across numerous industries, we provide Strategy and Consulting, Technology, and Operations services. Our global network of advanced technology and operations centers empowers our 784,000 professionals to deliver innovative solutions and drive shared success for clients worldwide. We are part of Accenture Interactive's global managed services arm, operating within Accenture Operations to leverage industrialized run capabilities and accelerate customer experience transformation.

As part of the Marketing Operations vertical, you will focus on end-to-end campaign analytics. This includes audience segmentation, generating customer insights, and measuring campaign performance for global clients. You will utilize CRM and campaign management platforms to develop targeted audiences, track campaign effectiveness, and deliver actionable insights to enhance marketing ROI.

- Develop and manage audience segments using CRM databases, CDPs, and SQL for targeted marketing campaigns. - Perform customer segmentation analyses based on behavioral, demographic, and transactional data. - Apply consent, opt-in, contractability, eligibility, and suppression rules. - Design and deliver campaign performance reports, tracking key metrics like open rates, conversion rates, and revenue lift. - Conduct pre- and post-campaign analyses, including test-and-control measurement and attribution modeling. - Collaborate with campaign and marketing teams to align analytics with campaign objectives. - Monitor campaign health in real-time and report performance anomalies. - Support the creation of customer insight decks to inform targeting strategies. - Perform CLV and RFM analyses to guide segmentation strategies. - Maintain and improve data quality within campaign management and CRM systems. - Document audience build logic, campaign tagging, and measurement methodologies. - Build and maintain interactive dashboards using Looker, Power BI, and/or Tableau. - Develop automated reports to streamline processes and ensure consistent insight delivery.

- Possess 2-5 years of experience, with a minimum of 2 years in campaign analytics, CRM analytics, or marketing analytics. - Proficient in Advanced SQL for data extraction, segmentation, and campaign analysis. - Experience with CRM or campaign management platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign). - Skilled in Power BI or Tableau for building campaign dashboards. - Familiarity with ML-driven personalization or next-best-action engines is a plus. - Ability to leverage AI and automation tools to streamline analytics workflows. - Strong proficiency in Excel, including Pivot Tables and VLOOKUP for data manipulation. - Solid understanding of campaign performance metrics and digital marketing KPIs. - Proven experience in building audience segments and measuring campaign effectiveness. - Excellent analytical thinking skills with the ability to translate data into actionable insights. - Good communication and stakeholder collaboration abilities. - A Bachelor's degree in Marketing, Statistics, Business, IT, or a related field is required. - Experience with reporting support, QA checks, and documentation discipline is beneficial. - Knowledge of A/B testing and statistical significance is advantageous. - Familiarity with loyalty programs, customer retention, or CRM strategy is a plus. - Python skills for data manipulation and automation are desirable.