Accenture seeks a Senior Analyst for its I&F Decision Science Practitioner team, focusing on Social Listening. This role is integral to our Marketing Operations vertical, supporting global clients with in-depth social media analytics. The position involves monitoring, analyzing, and translating social media data into actionable insights to enhance brand performance, audience engagement, and content strategy. Join a dynamic team that leverages advanced technology and human ingenuity to drive value and shared success.

Our mission is to create exceptional customer experiences by optimizing marketing performance through deep functional and technical expertise. We empower clients to transform their businesses by implementing innovative, end-to-end customer experience solutions within a robust ecosystem.

Key responsibilities include monitoring and extracting social media performance data across various platforms using native analytics and social listening tools. You will build and maintain performance reports and dashboards, conduct audience and content performance analysis, and track brand sentiment and share of voice. The role also involves competitive benchmarking, supporting campaign analysis, and collaborating with cross-functional teams. Translating complex social insights into clear, actionable recommendations for stakeholders is crucial. Staying updated on social media trends and algorithm changes is essential.

We are looking for candidates with 2-5 years of experience, including at least 2 years in social media or digital analytics. Proficiency with social media analytics and listening tools like Sprinklr, Brandwatch, or Meltwater is required. Strong skills in native analytics platforms, advanced Excel/Google Sheets, and a solid understanding of social media KPIs are essential. Candidates should demonstrate the ability to identify content trends, translate data into strategic recommendations, and possess strong attention to detail. Excellent English communication and presentation skills are necessary. A Bachelor's degree in Marketing, Communications, Business, Statistics, or a related field is required. Experience with Power BI/Tableau, basic SQL, SEO knowledge, and influencer analytics are advantageous.