Accenture is a global leader in professional services, offering cutting-edge capabilities in digital, cloud, and security. With expertise spanning over 40 industries, we provide Strategy and Consulting, Technology and Operations services, and Accenture Song.

Our extensive network of Advanced Technology and Intelligent Operations centers empowers 784,000 professionals worldwide to deliver innovative solutions for clients in over 120 countries. We harness the transformative power of change to create shared success.

As the global managed services arm of Accenture Interactive, we operate within the Operations Business, leveraging industrialized run capabilities. Our mission is to deliver exceptional customer experiences by driving value across every interaction, thereby maximizing marketing performance. We combine deep functional and technical expertise to future-proof client businesses, accelerating time-to-market and achieving efficient, large-scale operations.

Within our Marketing Operations vertical, you will support end-to-end campaign analytics. This includes audience segmentation, generating customer insights, and measuring campaign performance for our global clientele.

You will utilize CRM and campaign management platforms to construct targeted audiences, monitor campaign effectiveness, and provide actionable insights to enhance marketing ROI.

Key responsibilities involve building and managing audience segments, executing segmentation analyses, and applying consent and suppression rules. You will design and deliver campaign performance reports, conduct pre- and post-campaign analyses, and collaborate with marketing teams to align analytics with campaign objectives.

Additionally, you will monitor campaign health in real-time, support customer insight development, perform CLV and RFM analyses, and maintain data quality. You will also document build logic and measurement methodologies, and create interactive dashboards using tools like Looker, Power BI, or Tableau.

We are seeking individuals with 2-5 years of experience, including at least 2 years in campaign, CRM, or marketing analytics.

Proficiency in Advanced SQL for data extraction and analysis is essential, along with experience in CRM or campaign management platforms such as Salesforce Marketing Cloud or Adobe Campaign.

Experience with Power BI or Tableau for building campaign dashboards is required, alongside familiarity with ML-driven personalization or next-best-action engines. The ability to leverage AI and automation tools to streamline analytics workflows is also expected.

Strong Excel skills (Pivot Tables, VLOOKUP) and a solid understanding of campaign performance metrics and digital marketing KPIs are necessary. You should possess strong analytical thinking, the ability to translate data into actionable insights, and excellent communication and stakeholder collaboration skills.