Accenture, a leader in digital, cloud, and security services, seeks a Senior Analyst for its I&F Decision Science Practitioner team. This role focuses on driving value across customer interactions to maximize marketing performance within the global managed services arm of Accenture Interactive.

You will be part of the Marketing Operations vertical, providing end-to-end campaign analytics for global clients. This includes audience segmentation, generating customer insights, and measuring campaign performance. Leveraging CRM and campaign management platforms, you will build targeted audiences, track effectiveness, and deliver actionable insights to enhance marketing ROI.

Our team combines deep functional and technical expertise to future-proof client businesses, accelerating time-to-market and operating efficiently at scale. We are a collective of digital professionals dedicated to delivering innovative, end-to-end customer experience solutions.

Design and deliver comprehensive campaign performance reports, meticulously tracking key metrics such as open rates, conversion rates, CTR, and revenue lift.

Conduct in-depth pre- and post-campaign analyses, including test-and-control measurement and attribution modeling, to assess campaign effectiveness.

Collaborate closely with campaign managers and marketing teams to thoroughly understand campaign objectives and ensure analytics outputs are precisely aligned.

Monitor campaign health in real time, promptly flagging any performance anomalies to stakeholders for timely intervention.

Support the development of insightful customer decks that strategically inform targeting strategies and creative decisions.

Perform advanced customer lifetime value (CLV) and RFM (Recency, Frequency, Monetary) analyses to refine segmentation strategies.

Maintain and diligently improve data quality within campaign management and CRM systems.

Document audience build logic, campaign tagging structures, and measurement methodologies for clarity and consistency.

Build and maintain interactive dashboards using Looker, Power BI, and/or Tableau for clear visualization of KPIs and business performance.

Develop automated, scheduled reports to reduce manual effort and ensure consistent, reliable delivery of insights.

Possess 2-5 years of professional experience, with a minimum of 2 years focused on campaign analytics, CRM analytics, or marketing analytics.

Demonstrate advanced SQL proficiency for audience extraction, segmentation, and campaign data analysis.

Showcase experience with CRM or campaign management platforms such as Salesforce Marketing Cloud, Adobe Campaign, or similar.

Exhibit experience with Power BI or Tableau for building campaign dashboards.

Familiarity with ML-driven personalization or next-best-action engines is advantageous.

Leverage AI and automation tools to streamline analytics workflows.

Exhibit proficiency in Excel, including Pivot Tables, VLOOKUP, and data manipulation techniques.

Possess a solid understanding of campaign performance metrics and digital marketing KPIs.

Demonstrate experience in building audience segments and measuring campaign effectiveness.

Apply strong analytical thinking skills to translate data into actionable insights.

Showcase good communication and stakeholder collaboration skills.

A Bachelor's degree in Marketing, Statistics, Business, IT, or a related field is required.

Familiarity with A/B testing and statistical significance is beneficial.

Knowledge of loyalty programs, customer retention, or CRM strategy is a plus.

Experience with Python for data manipulation and automation is advantageous.