Accenture is a leading global professional services company specializing in digital, cloud, and security solutions. With extensive experience across numerous industries, we provide strategy, consulting, technology, and operations services, enhanced by our vast network of advanced technology and intelligent operations centers. Our global team of nearly 700,000 professionals consistently delivers on the promise of technology and human ingenuity, serving clients in over 120 countries and embracing change to create shared value.

Accenture Marketing Operations, part of Accenture Interactive, operates within the Operations Business to leverage industrialized run capabilities. Our mission is to elevate customer experiences by driving value through every interaction, optimizing marketing performance. We combine deep expertise to future-proof client businesses, accelerate time-to-market, and operate efficiently at scale. We are a team of digital professionals dedicated to delivering innovative, end-to-end customer experience solutions, focusing on operating marketing models that empower businesses to excel in the modern landscape. The Customer Insight Marketing & Customer Performance Specialist will be instrumental in enabling data-driven decision-making for Brand Marketing, focusing on actionable insights, scalable reporting, and campaign effectiveness measurement through advanced analytics and visualization.

Generate actionable insights from customer and behavioral datasets. Conduct market research and analyze competitor trends. Develop clear, concise executive reporting packs. Translate complex data into easily understandable, business-friendly narratives. Build, maintain, and enhance marketing dashboards. Ensure data accuracy, consistency, and usability for stakeholders. Analyze campaign effectiveness across paid, owned, and earned channels. Identify performance drivers, optimization opportunities, and ROI insights. Collaborate with marketing teams to provide analytics support for planning and forecasting. Support test-and-learn frameworks and measurement roadmaps.

Strong analytical and problem-solving abilities with excellent storytelling skills. Expertise in Market Research and Customer Experience Research. Proven experience within the Retail domain. Capacity to translate business challenges into effective analytical solutions. Excellent written and verbal communication skills. Proficiency in marketing research, customer experience research, and insights generation. Intermediate SQL skills for data extraction and transformation. A minimum of 2-3 years of experience specifically in the Retail domain. 5-7 years of overall experience in retail marketing research, customer experience research, and insights. Experience working with large datasets and marketing performance data. Exposure to retail or media analytics is advantageous. Familiarity with marketing analytics and performance measurement is preferred. Hands-on experience with BI tools like Power BI is required; Tableau experience is a plus. Experience working with campaign data, advertiser metrics, or marketing datasets is preferred.