Join Accenture as a Senior Analyst in Decision Science, focusing on Digital Marketing Analytics & Insights. This role is pivotal in supporting the execution of digital analytics, reporting, and delivering actionable insights. You'll work with diverse data sources including campaign, website, CRM, social, and media data to build accurate dashboards, ensure robust tracking, and generate foundational insights that enhance digital marketing effectiveness.

The position involves hands-on work with tagging validation, data quality checks, and documentation, all while providing timely and high-quality analysis to stakeholders. This is an execution-focused role essential for creating consistent and reliable analytics outputs across various markets.

Key responsibilities include end-to-end analytics delivery, encompassing data extraction, validation, processing, and report building. You will conduct tagging and tracking checks, identify data issues, and escalate inconsistencies. Building regular dashboards and performance reports using tools like GA4 and Power BI is crucial. Analyzing channel and campaign performance trends across the acquisition-conversion-retention funnel, and assisting in identifying optimization opportunities based on digital insights are core functions.

You will also maintain documentation, taxonomy sheets, and measurement governance standards. Performing regular QA checks to ensure data accuracy, supporting multi-market analytics tasks, and contributing to ad-hoc analysis requests with well-structured data are expected. Staying updated on analytics tool changes and synthesizing findings into simple charts and insight narratives will be part of your role. Collaboration with cross-functional teams like media, creative, and CRM for measurement and reporting workflows is also essential.

We are seeking professionals with 3–5 years of experience in digital analytics, performance reporting, or marketing analytics. Essential skills include hands-on experience with Adobe Analytics or GA4, and strong proficiency in Power BI for dashboarding. Working knowledge of SQL for data extraction and manipulation, along with a basic understanding of tagging concepts, UTMs, and tracking setup is required.

A strong analytical mindset, the ability to handle large datasets, and experience building dashboards and recurring reports are vital. Excellent communication and interpersonal skills are necessary for working with senior stakeholders. A high degree of attention to detail and strong data QA discipline are paramount. The ability to thrive in fast-paced, multi-market environments with tight deadlines is also a key requirement. Accenture welcomes candidates with a Graduation degree and 5 to 7 years of relevant experience.