Join Accenture as an I&F Decision Sci Practitioner Analyst and contribute to innovative marketing analytics for global clients. This role focuses on end-to-end campaign analysis, audience segmentation, and performance measurement within the Marketing Operations vertical.

Accenture offers a dynamic environment where you can leverage cutting-edge technology and your expertise to drive value and shape exceptional customer experiences. We are committed to future-proofing our clients' businesses through deep functional and technical expertise, accelerating time-to-market and ensuring efficient, scaled operations.

- Design and execute end-to-end campaign analytics, including audience segmentation and performance measurement. - Build and manage audience segments using CRM databases, CDPs, and SQL-based tools for targeted marketing campaigns. - Analyze customer segmentation based on behavioral, demographic, and transactional data. - Track key campaign metrics such as open rates, conversion rates, and CTR. - Conduct pre- and post-campaign analyses and attribution modeling. - Collaborate with campaign managers to align analytics outputs with campaign objectives. - Monitor campaign health in real-time and report performance anomalies. - Develop customer insight decks to inform targeting strategies and creative decisions. - Perform customer lifetime value (CLV) and RFM analyses to refine segmentation strategy.

- 3 to 5 years of professional experience, with at least 2 years in campaign analytics, CRM analytics, or marketing analytics. - Proficiency in Advanced SQL for data extraction and analysis. - Experience with CRM or campaign management platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign). - Experience using Power BI or Tableau for building campaign dashboards. - Familiarity with AI and automation tools for streamlining analytics workflows. - Strong analytical thinking and the ability to translate data into actionable insights. - Bachelor's degree in Marketing, Statistics, Business, IT, or a related field. - Solid understanding of campaign performance metrics and digital marketing KPIs.