Join Accenture as an I&F Decision Sci Practitioner Analyst, a key role within our Marketing Operations vertical. You'll drive end-to-end campaign analytics, audience segmentation, and performance measurement for global clients. This position leverages CRM and campaign management platforms to enhance marketing ROI.

Accenture is a global leader in digital, cloud, and security services, offering Strategy and Consulting, Technology, and Operations solutions. Our extensive network of Advanced Technology and Intelligent Operations centers empowers our 784,000 professionals to deliver innovation and value across 120+ countries, fostering shared success through the power of change.

Key responsibilities include building and managing audience segments using CRM databases and SQL tools, executing customer segmentation analyses, and designing campaign performance reports. You will conduct pre- and post-campaign analyses, collaborate with marketing teams, monitor campaign health, and support the development of customer insight decks.

Additional duties involve performing CLV and RFM analyses, maintaining data quality, documenting methodologies, and building interactive dashboards using Power BI or Tableau. Developing automated reports to enhance efficiency is also a core part of this role.

We are seeking candidates with 3 to 5 years of experience, including at least 2 years in campaign, CRM, or marketing analytics. Proficiency in advanced SQL, experience with CRM or campaign management platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign), and familiarity with Power BI or Tableau for dashboard creation are essential.

A Bachelor's degree in Marketing, Statistics, Business, IT, or a related field is required. Strong analytical thinking, excellent communication skills, and a solid understanding of campaign performance metrics and digital marketing KPIs are also crucial for success in this position.