I&F Decision Sci Practitioner Analyst
Accenture
Accenture
Accenture is a premier global professional services firm, renowned for its expertise in digital, cloud, and security solutions. We leverage extensive experience and specialized skills across numerous industries to provide Strategy and Consulting, Technology, and Operations services. Our global network of advanced technology and intelligent operations centers empowers our 699,000 professionals to deliver innovation and expertise to clients in over 120 countries. We are passionate about harnessing change to create mutual success for our clients, employees, shareholders, partners, and communities.
As part of the Digital Marketing Analytics & Insights team, you will transform digital performance data into actionable strategies for campaign optimization, tagging governance, and enhancing digital experiences. You will collaborate with various teams to ensure data integrity, develop performance dashboards, and deliver clear analytics across customer journeys. Responsibilities include identifying tagging issues, resolving data discrepancies, and strengthening reporting frameworks. You will also contribute to process standardization, reporting enhancements, and automation initiatives within analytics operations.
We are seeking candidates with a minimum of 2 years of experience in digital analytics, performance reporting, social listening, or marketing analytics. A foundational understanding of GA4, Adobe Analytics, campaign metrics, website KPIs, or social performance indicators is essential. Familiarity with tagging concepts, UTMs, events, and data quality principles is required. Proficiency in analyzing large datasets using Excel/Sheets and experience with dashboarding tools like Power BI, Tableau, GA4, or Looker Studio are beneficial. Strong attention to detail, effective communication skills, and the ability to thrive in fast-paced, multi-stakeholder environments are crucial.
Accenture
Management Consulting