Accenture, a leader in digital, cloud, and security services, offers unparalleled expertise across more than 40 industries. We provide Strategy and Consulting, Technology and Operations services, and Accenture Song, supported by a global network of advanced technology and intelligent operations centers.

Our team focuses on optimizing customer experiences and driving marketing performance. We combine deep functional and technical knowledge to future-proof client businesses, accelerate market entry, and operate efficiently at scale. As digital professionals, we deliver innovative customer experience solutions, emphasizing operating marketing models that help businesses excel in the modern landscape.

In this role, you will be part of our Marketing Operations vertical, focusing on end-to-end campaign analytics. This includes audience segmentation, generating customer insights, and measuring campaign performance for global clients. You will utilize CRM and campaign management platforms to build targeted audiences, track campaign effectiveness, and provide actionable insights to enhance marketing ROI.

You will be responsible for building and managing audience segments using CRM databases, CDPs, and SQL tools to support targeted marketing campaigns. Execute customer segmentation analyses based on behavioral, demographic, and transactional data, and apply consent, opt-in, and suppression rules as per guidance.

Design and deliver comprehensive campaign performance reports, tracking key metrics like open rates, conversion rates, CTR, and revenue lift. Conduct pre- and post-campaign analyses, including test-and-control measurement and attribution modeling. Collaborate with campaign managers and marketing teams to align analytics outputs with campaign objectives.

Monitor campaign health in real-time and communicate performance anomalies to stakeholders. Support the creation of customer insight decks to inform targeting strategies and creative decisions. Perform customer lifetime value (CLV) and RFM analyses to guide segmentation strategies and maintain data quality within campaign management and CRM systems. Document audience build logic, tagging structures, and measurement methodologies.

Develop automated, scheduled reports to reduce manual effort and ensure consistent insight delivery. Build and maintain interactive dashboards using Looker, Power BI, and/or Tableau to visualize KPIs and business performance.

We are seeking professionals with 2-5 years of experience, including at least 2 years in campaign analytics, CRM analytics, or marketing analytics. Proficiency in advanced SQL for data extraction, segmentation, and campaign analysis is essential.

Experience with CRM or campaign management platforms such as Salesforce Marketing Cloud or Adobe Campaign is required. Familiarity with Power BI or Tableau for building campaign dashboards is also necessary. Knowledge of ML-driven personalization or next-best-action engines is beneficial.

Leverage AI and automation tools to streamline analytics workflows. Demonstrate proficiency in Excel, including Pivot Tables and VLOOKUP for data manipulation. Possess a solid understanding of campaign performance metrics and digital marketing KPIs, along with experience in building audience segments and measuring campaign effectiveness.

Strong analytical thinking skills are crucial to translate data into actionable insights, coupled with good communication and stakeholder collaboration abilities. A Bachelor's degree in Marketing, Statistics, Business, IT, or a related field is required. Experience with reporting support, QA checks, and documentation discipline is valued.

Familiarity with A/B testing and statistical significance is a plus. Knowledge of loyalty programs, customer retention, or CRM strategy would be advantageous. Proficiency in Python for data manipulation and automation is also desirable.