Join Accenture as an I&F Decision Science Practitioner Analyst and contribute to a leading global professional services company renowned for its expertise in digital, cloud, and security. We empower clients across diverse industries by offering strategy, consulting, technology, and operations services, all supported by a vast network of advanced technology and intelligent operations centers. Our commitment is to harness the power of change, fostering value and shared success for our clients, people, and communities. This role is integral to our Marketing Operations vertical, focusing on delivering exceptional social media analytics for our global clientele.

As part of Accenture Interactive's managed services arm, you'll leverage industrialized run capabilities within our Operations Business. Our mission is to activate best-in-class experiences by driving value across customer interactions, thereby maximizing marketing performance. We achieve this by combining deep functional and technical expertise, enabling clients to future-proof their businesses, accelerate time-to-market, and operate efficiently at scale. We are a team of digital professionals dedicated to providing innovative, end-to-end customer experience solutions, specifically focusing on operating marketing models that facilitate business transformation and excellence in the modern landscape.

You will be instrumental in monitoring, collecting, and analyzing social media data from various platforms to derive key insights into brand performance, audience behavior, content effectiveness, and the competitive landscape. This involves translating social data into actionable recommendations to inform content strategy, community management, and paid social media decisions. Key responsibilities include:

- Monitoring and extracting social media performance data across platforms such as Meta, Instagram, LinkedIn, X/Twitter, YouTube, and TikTok, utilizing native analytics tools and social listening platforms. - Building and maintaining regular performance reports and dashboards that track reach, engagement, impressions, follower growth, and sentiment. - Conducting audience analysis to understand follower demographics, interests, and content preferences. - Performing content performance analysis to identify top-performing post types, formats, and themes. - Tracking brand sentiment and share of voice using social listening tools like Brandwatch, Sprinklr, or Meltwater. - Conducting competitive benchmarking to identify opportunities and gaps relative to key competitors. - Supporting campaign reporting for both paid and organic social media, providing pre- and post-campaign analysis. - Collaborating with content, community management, and paid media teams to ensure analytics outputs align with strategic objectives. - Translating social insights into clear, actionable recommendations for non-technical stakeholders. - Staying informed about platform algorithm changes, new features, and emerging trends in social media.

We are seeking a seasoned professional with a total of 3 to 5 years of experience, including at least 2 years specifically in social media analytics or digital analytics. A hands-on proficiency with social media analytics and listening tools such as Sprinklr, Brandwatch, Meltwater, or similar is essential. You should be adept at using native analytics platforms including Meta Business Suite, LinkedIn Analytics, YouTube Studio, and TikTok Analytics. Advanced skills in Excel or Google Sheets for data manipulation and reporting are required, alongside a solid understanding of key social media KPIs like engagement rate, reach, impressions, sentiment score, and share of voice (SOV). The ability to identify content trends and translate data into strategic recommendations is crucial, complemented by strong attention to detail and a data quality mindset. Good English communication and presentation skills are necessary.

While a Bachelor's degree in Marketing, Communications, Business, Statistics, or a related field is preferred, candidates with equivalent experience will be considered. Familiarity with Power BI or Tableau for creating social media dashboards is a plus. Basic SQL knowledge for data extraction and manipulation, as well as an understanding of SEO and its relationship with social content strategy, would be beneficial. Experience with influencer analytics or creator performance tracking is also a valuable asset.