I&F Decision Sci Practitioner Analyst
Accenture
Accenture
Accenture seeks an I&F Decision Sci Practitioner Analyst to transform consumer data into actionable insights. This role focuses on developing consumer-centric strategies, enhancing CRM, and optimizing campaign performance within the Marketing Operations team.
Leverage your analytical expertise to drive marketing effectiveness and consumer engagement by improving data processes and embedding governance standards. You will identify automation opportunities and create roadmaps for process transformation.
- Deliver comprehensive consumer insights, from scoping briefs to providing decision-ready outputs. - Create clear reports, dashboards, and presentations tailored for various stakeholders. - Serve as the primary point of contact for insights requests, ensuring timely and high-quality delivery. - Maintain data integrity, documentation standards, and track key service performance indicators. - Support the development of insight strategies and identify areas for process enhancement. - Foster cross-functional relationships to align priorities and facilitate knowledge sharing. - Present findings to management, translating insights into strategic and actionable recommendations.
- Proven ability in storytelling, data visualization, and generating consumer insights. - Minimum 2 years of experience in consumer insights or analytics, preferably within a multinational corporation or research agency. - Demonstrated experience with consumer and market research tools (e.g., brand tracking, panel/sales, segmentation). - Strong quantitative and qualitative analytical toolkit with the ability to synthesize diverse inputs. - Excellent commercial acumen and a deep understanding of consumer needs and behaviors. - Experience in managing agencies/third parties and steering stakeholders. - Exceptional verbal and written communication skills. - Keen attention to detail and the capacity to perform under pressure. - Familiarity with BI tools like Power BI, Tableau, or Looker, and platforms like Askia Explorer is advantageous. - Knowledge of QA practices, documentation, and version control is beneficial. - Experience applying consumer insights to CRM or digital personalization strategies is essential. - Exposure to advanced analytics tools and new data technologies is a plus.
Accenture
IT Services and Consulting