Join Accenture as an I&F Decision Science Practitioner Analyst and leverage your expertise in Digital Analytics to drive impactful insights. This full-time role is based in Mumbai and requires 2-5 years of experience. Accenture is a premier global professional services company with advanced capabilities in digital, cloud, and security. We empower clients across over 40 industries with strategy, consulting, technology, and operations services, enhanced by our extensive network of advanced technology and intelligent operations centers.

Our 699,000 professionals globally are dedicated to harnessing the power of technology and human ingenuity to create lasting value for our clients, employees, shareholders, partners, and communities in more than 120 countries. We are committed to embracing change to foster mutual success and deliver on the promise of technology and human ingenuity every day.

As part of the Digital Marketing Analytics & Insights team, you will transform digital performance data into actionable strategies. Your role will involve supporting marketing strategy, optimizing campaigns, managing tagging governance, and enhancing overall digital experience. You will collaborate with cross-functional teams to ensure data integrity, develop performance dashboards, and deliver clear analytics outputs across customer acquisition, conversion, and retention funnels.

Key responsibilities include identifying tagging gaps, troubleshooting data discrepancies, and refining reporting frameworks. You will also contribute to continuous improvement by standardizing measurement approaches, enhancing reporting processes, and driving automation initiatives within analytics operations. Assist with data extraction, cleaning, and validation for reports and dashboards. Update performance trackers and reporting frameworks across various campaigns and channels. Conduct preliminary analysis of key metrics to identify trends and patterns.

Maintain essential documentation, taxonomy sheets, and naming conventions. Perform routine quality assurance checks to guarantee the accuracy of events, parameters, UTMs, and reporting metrics. Help prepare multi-market datasets and support data roll-ups for regional/global reporting. Respond to ad-hoc analysis requests by organizing data into clean, structured formats. Stay current with platform updates and tagging guidelines. Collaborate effectively with cross-functional teams by providing timely and accurate data.

We are seeking individuals with a minimum of 2 years of experience in digital analytics, performance reporting, social listening, or marketing analytics. A foundational understanding of GA4, Adobe Analytics, campaign metrics, website KPIs, or social performance indicators is essential. You should possess a grasp of tagging fundamentals, UTMs, events, and data quality concepts.

Candidates must demonstrate the ability to work with large datasets and perform basic analysis using Excel/Sheets. Familiarity with dashboarding or reporting tools such as Power BI, Tableau, GA4, or Looker Studio is required. Strong attention to detail with a disciplined approach to quality assurance and documentation is critical.

Excellent communication skills are necessary for clearly summarizing findings. The ability to thrive in fast-paced, multi-stakeholder environments and manage multiple deliverables concurrently is expected. Familiarity with debugging tools like Tag Assistant, GA4 DebugView, or FB Pixel Helper is beneficial. Exposure to media, CRM, social analytics, or marketplace performance metrics is a plus. Experience with social listening tools or digital insights platforms is advantageous. Certifications in SQL or Python, or experience with BI/dashboarding best practices and marketing technology ecosystems (GTM, CMPs, CRM platforms) are highly desirable. Experience working with global teams or multi-market operations is also valued.