Sarvam is at the forefront of building India's sovereign AI platform, focusing on AI that genuinely serves the nation. We are developing a full-stack AI solution encompassing research, models, infrastructure, and applications. Our work involves partnering with leading enterprises and public institutions, supported by prominent investors like Lightspeed, Peak XV, and Khosla Ventures. We collaborate with major Indian brands such as Tata Capital, SBI Life, CRED, IDFC, and LIC.

Our On-Device AI offering is designed for enterprise and OEM deployments, emphasizing data sovereignty, edge performance, and deep workflow integration. We are seeking a dedicated Go-to-Market (GTM) Manager to spearhead the market strategy for On-Device AI. This crucial role involves driving growth, generating demand, cultivating a partner ecosystem, and providing sales enablement as an individual contributor.

This is a hands-on, performance-driven position. You will engage directly with enterprise clients, OEM and PC hardware partners, and our internal product and engineering teams to foster adoption and establish a robust, repeatable GTM engine for on-device AI, both in India and globally. You will play a key role in co-owning the ambitious challenge of developing sovereign models that operate at the silicon level across various devices. Your work will involve close collaboration with silicon partners such as Qualcomm, Intel, HP, Apple, and NVIDIA, transforming research advancements into production-ready optimizations designed to serve 1.5 billion Indians with minimal latency.

You will architect the GTM motion, covering aspects from tuning to agentic orchestration and client deployment. This is a platform-defining role, not just a feature-focused one. If you are passionate about building the foundational infrastructure that makes AI accessible on every laptop, phone, smart glasses, and car in India, we encourage you to apply. Join us to shape the future of AI accessibility across the nation.

Own and execute the comprehensive go-to-market strategy for Sarvam On-Device AI across enterprise and OEM channels. Drive robust demand generation initiatives, including campaigns, outbound efforts, events, and digital channels, to build a qualified sales pipeline. Provide essential sales enablement to sales and solution consulting teams, developing key positioning materials, battle cards, objection handling strategies, and technical proof points. Cultivate and manage a thriving partner ecosystem, building strong relationships with OEMs, PC hardware manufacturers, and system integrators. Conduct thorough competitive intelligence analysis within the on-device AI and PC/hardware AI landscape, translating insights into actionable GTM positioning. Maintain high standards of CRM hygiene and ensure accurate pipeline visibility in Salesforce or HubSpot, leveraging data to continuously improve funnel performance. Collaborate closely with the product team to align roadmap messaging with the evolving needs of enterprise buyers and partner requirements. Identify and develop innovative new routes to market, including strategic channel partnerships and co-sell motions with OEMs.

Possess 5-10 years of progressive experience in Go-to-Market, sales, or business development within enterprise SaaS, AI, or the PC/hardware industry. Demonstrate a strong track record in crafting and executing growth strategies and demand generation, with proven success in building pipeline from scratch in new or emerging product categories. Have significant experience in sales enablement and solution consulting, including the creation of effective materials and direct engagement with enterprise buyers. Be proficient in using CRM systems like Salesforce or HubSpot, with a comfort level in utilizing data to manage and report on pipeline performance. Exhibit familiarity with the PC/hardware market and OEM ecosystem, understanding the intricacies of how devices are specified, procured, and deployed at enterprise scale. Possess excellent competitive intelligence skills, with the ability to monitor market dynamics, synthesize signals, and translate them into strategic GTM actions. Be comfortable operating effectively as an individual contributor, taking end-to-end ownership of outcomes without relying on a large team.

Bonus points for direct experience in the OEM or PC industry, including channel sales, OEM business development, or hardware GTM roles. A quota-carrying SaaS GTM background with a demonstrable record of pipeline creation and deal closure is highly valued. Prior experience in management consulting with a focus on technology or enterprise go-to-market strategies, as well as exposure to on-device AI, edge computing, or sovereign cloud deployments, would be advantageous. Experience in building partner ecosystems from their early stages is also a plus.