Join EY's Clients & Industries function and contribute to the Demand Generation team as a GTM Content Development Support Specialist. This role is instrumental in driving pipeline growth and customer acquisition through strategic content, events, and activation. You will play a key part in the Go-to-Market Content Center of Excellence (CoE), ensuring the creation and delivery of high-quality assets that showcase EY's expertise and facilitate impactful client interactions.

As a specialist, your focus will be on supporting the entire lifecycle of go-to-market assets, from sourcing and development to activation. You will ensure all deliverables align with EY's brand, market insights, and client growth priorities, maintaining established standards for excellence. This is an opportunity to shape compelling content and contribute to meaningful business outcomes within a dynamic global organization.

In this role, you will plan, prepare, and execute assigned content requests, including go-to-market asset development, content sourcing, and impact measurement.

You will actively contribute to content development initiatives that align with key client growth priorities. Additionally, you'll assist in curating and activating go-to-market content and experiences to ensure their relevance and accessibility for client servers.

Adherence to governance standards and best practices is crucial for maintaining consistency and quality. You will leverage GenAI and analytics tools to support content creation and track performance. Collaboration with colleagues across various functions, including Industries, Accounts, Regions, SLs, G&I, BMC, and Technology, is essential for content refinement. A commitment to fostering a high-performing, inclusive team culture focused on continuous learning and development is also expected.

Demonstrated working knowledge of EY’s go-to-market strategy and Demand Generation products & services is essential. Experience supporting content execution for Sector, Solutions, or Big Bets initiatives in alignment with business priorities is required.

Possess the ability to articulate the purpose and intended use of each go-to-market asset and curated experience delivered by the CoE. Strong organizational and coordination capabilities, with consistent attention to detail and deadlines, are a must.

Effective written and verbal communication skills are needed to produce stakeholder-ready deliverables under guidance. Proficiency with the Microsoft Office suite, GenAI tools (like EYQ and Copilot), and EY’s content management tools (such as Adobe CMS and Workfront) is required. A strong team player able to work effectively across functions and geographies is crucial.