Join Emergent and help revolutionize software development with AI. We are seeking a Growth Manager to spearhead our YouTube and Programmatic advertising channels. This is a unique opportunity to build a new, high-impact acquisition stream from the ground up, working directly with leadership in our Bengaluru office. If you're driven by ownership, speed, and global scale, we want to hear from you.

Take full ownership of the video and programmatic channels, defining strategy, managing budgets, and driving growth. You will scale YouTube advertising across all formats (TrueView, Shorts, Demand Gen, Masthead) and launch Connected TV (CTV) campaigns. Responsibilities include DSP vendor selection and management, overseeing agency partners, designing incrementality tests, and building robust measurement frameworks for upper-funnel initiatives. You will also collaborate with the Creative team on ad content and work closely with data teams for tracking and audience segmentation. Regular performance reporting and strategic recommendations to leadership are key components of this role.

We are looking for a seasoned professional with 4-6 years of experience in performance or growth marketing, including at least 3 years of hands-on experience managing YouTube and programmatic advertising at scale. Candidates should have a proven track record of building or significantly scaling video or programmatic channels from inception, not just optimizing existing ones. Proficiency with all YouTube formats, major DSPs (DV360, The Trade Desk, Amazon DSP), and agency management is essential. A strong understanding of incrementality, measurement methodologies (geo holdouts, conversion lift, MMM), and direct-response marketing for subscription-based models is required. Familiarity with data analysis using SQL or BI tools is also necessary. The role requires independent operation, strong coordination skills, and the ability to work from our Bengaluru office.