Join a global health organization focused on improving lives through technology. This role champions audience-specific growth and retention marketing initiatives, driving engagement across various channels. You'll contribute to a culture of inclusion and make a real impact on community health outcomes. Optum is dedicated to advancing health optimization worldwide, inviting you to care, connect, and grow with a talented team.

Our mission at UnitedHealth Group is to empower healthier lives and optimize the healthcare system for everyone. We are committed to breaking down health barriers and delivering equitable care, acknowledging the disproportionate impact on marginalized communities and those with lower incomes. Environmental stewardship and addressing health disparities are central to our enterprise priorities.

Support the execution of targeted growth and retention marketing campaigns, lifecycle programs, and communication plans.

Assist with comprehensive campaign management, including planning, briefing, content coordination, approvals, QA, launch readiness, and performance reporting across digital, email, mobile, web, direct mail, CRM, paid/owned, provider-facing, contact center, and pharmacy channels.

Translate audience insights and campaign objectives into actionable deliverables, creative briefs, content inputs, and activation checklists.

Collaborate with cross-functional teams such as content, creative, analytics, marketing operations, product, business, legal, privacy, compliance, and channel partners to manage tasks, dependencies, and approvals.

Contribute to audience segmentation, personalization, testing strategies, link tracking, UTM/QR code implementation, accessibility checks, compliance annotations, and version control.

Monitor campaign performance, gather key performance indicators, identify early learnings, and prepare summary updates for management and stakeholders.

Maintain essential operating artifacts including project trackers, status documents, campaign calendars, asset inventories, and approval records.

Identify audience barriers, engagement gaps, content needs, and opportunities to enhance conversion, activation, digital adoption, utilization, or retention.

Support process improvements, develop reusable playbooks and templates, and contribute to AI-enabled workflows with human oversight.

Manage multiple assignments with keen attention to detail, clear communication, and timely follow-through, adhering to all company policies and directives regarding work location, team assignments, and flexible work arrangements.

A Bachelor's degree in marketing, communications, business, or a related field is required.

Possess 7+ years of experience in marketing, marketing communications, digital marketing, CRM, lifecycle marketing, campaign operations, content operations, or similar roles.

Demonstrate experience supporting multi-channel marketing campaigns, communication programs, or lifecycle initiatives across digital, email, web, direct mail, social, CRM, or related channels.

Provide hands-on experience managing email campaigns, ideally within Marketo.

Exhibit solid digital analytics experience, proficient with Adobe Analytics.

Show experience utilizing Power BI for reporting and data visualization.

Display strong organizational and project coordination skills, with the ability to effectively manage multiple tasks, deadlines, approvals, and stakeholder inputs.

Possess robust writing, editing, proofreading, and communication skills, with a keen eye for brand consistency, accuracy, accessibility, and compliance.

Prove ability to work with campaign performance data, engagement metrics, audience insights, and dashboards to support optimization recommendations.

Be a proven collaborative partner with experience working across creative, content, analytics, product, operations, marketing operations, legal, privacy, and compliance teams.

Demonstrate a detail-oriented, proactive approach and comfort working in a fast-paced, matrixed environment.

Preferred qualifications include experience in healthcare, pharmacy, PBM, payer, provider, consumer health, or other regulated industries. Familiarity with CRM, marketing automation, content management, analytics dashboards, Adobe tools, AI-assisted workflows, or project management platforms is advantageous.