Join Boston Consulting Group (BCG) as a Global Digital Marketing Automation Senior Specialist and become the architect of our advanced marketing automation platform. This role is perfect for an expert in platforms like Marketo, Eloqua, Pardot, or HubSpot who is ready to own and optimize our entire marketing automation engine. You will drive sophisticated campaign strategies, manage critical integrations, and lead our approach to lead lifecycles and data governance, serving as the central subject matter expert.

This position offers the opportunity to move beyond basic email execution and take full ownership of the platform's architecture, personalization capabilities, and overall performance, delivering transformative impact for our clients.

Your core responsibilities will involve the daily management, building, and optimization of advanced Marketo assets, including Smart Campaigns and Programs. You will create and maintain sophisticated forms, design responsive landing page templates, and develop reusable content modules for emails.

Furthermore, you will manage integrations with third-party tools like webinar platforms and event registration systems, ensuring seamless data flow with CRM platforms such as Salesforce and Microsoft Dynamics. You'll troubleshoot sync issues, apply data enrichment techniques, and leverage strong API familiarity for platform integrations.

Key duties also include building and maintaining lead nurturing and scoring programs, designing web personalization campaigns, and developing refined lifecycle models. You will own database hygiene, segmentation strategies, and ensure data quality processes are robust. Managing end-to-end event marketing programs, from trade shows to webinars, and acting as a subject matter expert to train internal teams and stakeholders will also be central to your role.

We are seeking a candidate with a Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience. A minimum of 4 to 7 years of hands-on experience with a marketing automation platform, preferably Marketo, is essential.

Proven experience in building advanced Smart Campaigns, Programs, and multi-step nurture/lead scoring logic is required. You should be adept at integrating marketing automation tools with third-party platforms and CRMs, with working knowledge of Salesforce or Microsoft Dynamics. Familiarity with data enrichment tools, HTML, CSS, and responsive email design is also crucial.

We value strong understanding of database segmentation, list hygiene, and data governance best practices. Experience managing event marketing programs end-to-end is expected. Familiarity with version control tools like Git is a plus, along with experience in CI/CD deployment practices. A Marketo Certified Expert certification is preferred, or a willingness to obtain one.