Join Boston Consulting Group as a Global Digital Marketing Automation Senior Specialist. You will be the primary expert for our marketing automation platform, driving advanced campaign execution, integrations, and lead lifecycle strategies. This role is perfect for someone ready to own and optimize the entire marketing automation instance, moving beyond basic email sends to architecting personalized and high-performing campaigns.

BCG is a pioneer in business strategy, dedicated to helping clients transform and achieve sustainable growth by blending digital and human capabilities. Our collaborative approach and diverse global teams deliver impactful solutions.

This position offers a unique opportunity to shape internal tools used globally across BCG and work within a dynamic, collaborative environment that fosters connection and teamwork.

Manage and optimize advanced marketing automation assets daily, including Smart Campaigns, Programs, and Smart Lists. Build sophisticated forms and landing pages with progressive profiling and UTM tracking. Design and implement reusable content snippets for consistent branding across digital assets.

Integrate and manage third-party platforms like webinar tools and event registration systems. Ensure seamless data flow and sync with CRM platforms such as Salesforce and Microsoft Dynamics, troubleshooting any sync issues. Utilize API knowledge for platform integrations and data exchanges.

Develop and maintain lead nurturing and scoring programs, and execute web personalization campaigns. Define and refine audience segmentation strategies. Own database hygiene, list imports, and data quality processes to ensure an actionable database.

Manage end-to-end program setup for events, including trade shows and webinars. Own program status tracking and post-event data cleanup. Act as the subject-matter expert, providing training and documentation to internal teams and stakeholders.

A Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience, is required. You should have 4–7 years of hands-on experience with marketing automation platforms, with a strong preference for Marketo. Experience with Eloqua, Pardot, or HubSpot will also be considered.

Demonstrate proven experience in building advanced Smart Campaigns, Programs, and multi-step nurture/lead scoring logic. Essential skills include integrating marketing automation platforms with third-party tools and CRM systems, along with a solid understanding of HTML, CSS, and responsive email design.

Familiarity with data enrichment tools, progressive profiling, dynamic content, and web segmentation is crucial. You should possess a strong understanding of database segmentation, list hygiene, and data governance best practices. Experience managing event marketing programs from start to finish is also necessary.

Preferred qualifications include Marketo Certified Expert certification, familiarity with Git for version control, and experience with specific integration tools like Zoom or ON24. Exposure to lifecycle model design and A/B testing is beneficial.