EY GDS BMC Business Marketing Hub Leader- Associate Director
EY
EY
Join EY GDS as an Associate Director and lead the Business Marketing Hub, a team of senior BMC professionals. This pivotal role involves shaping the strategic direction for BMC partnerships, ensuring business priorities translate into impactful marketing and communication strategies to drive growth and enhance visibility.
You will empower a high-performing BMC Business Marketing team while acting as a key strategic advisor to GDS business leadership. Your expertise will be crucial in orchestrating BMC support across various functions, connecting business objectives with specialized BMC capabilities for seamless, integrated delivery.
Lead the GDS Business Marketing hub, providing strategic oversight and fostering a team of trusted BMC advisors with strong business acumen and executive presence.
Partner strategically with GDS senior business leadership to translate growth priorities into measurable marketing and communications plans, ensuring alignment with broader EY narratives.
Drive growth marketing initiatives to increase awareness and adoption of GDS capabilities, focusing on insight-led, audience-centric strategies with clear success metrics.
Guide executive communications and leadership visibility efforts, shaping compelling narratives and ensuring messaging consistency with GDS strategic priorities and EY's growth agenda.
Orchestrate BMC efforts across internal and external communications, location teams, and Centers of Excellence, championing an integrated approach for greater consistency and impact.
Establish robust governance, prioritization, and planning mechanisms, utilizing data and analytics to continuously improve BMC effectiveness and ensure adherence to EY standards.
Requires 18+ years of progressive experience in marketing, communications, or BMC leadership within complex, global organizations. Proven experience leading senior GTM and communications professionals and building high-performing teams is essential.
Demonstrated ability to partner with executive-level business leaders as a trusted advisor, possessing a strong commercial and strategic mindset to translate complex business priorities into data-driven marketing and communications strategies.
Exceptional executive communication, storytelling, influencing, and stakeholder management skills are paramount. A solid understanding of integrated B2B marketing, internal/external communications, digital channels, MarTech, and marketing analytics is required.
Candidates must exhibit strong leadership through influence, with the ability to orchestrate delivery across diverse teams and organizational boundaries. Excellent strategic planning, prioritization, people leadership, change management, and governance capabilities are expected.
Experience in professional services, consulting, or technology sectors is preferred. A Master's degree in Marketing or a related field, or equivalent professional experience, is necessary.
EY Global Delivery Services ( EY GDS)
Management Consulting