Email, SMS & Push Campaign Management

Capgemini

3–7 yrs Mumbai Full Time Hybrid (office + remote)
Capgemini logo
Posted : today
Actively hiring

Job description

Join Capgemini and help leading organizations unlock the power of technology for a more sustainable and inclusive world. As an Email, SMS & Push Campaign Manager, you will be instrumental in executing and managing customer communication journeys using enterprise platforms like Salesforce Marketing Cloud. This role is pivotal in maintaining audience rules, configuring complex communication flows, and ensuring seamless deployment while upholding crucial consent and preference management.

Capgemini offers a dynamic environment where you can actively shape your career through diverse paths and internal opportunities. Benefit from personalized guidance and a strong sense of belonging, as we champion a culture of inclusivity and value for every individual.

Responsibilities

Execute and manage CRM journeys and consumer communications using Salesforce Marketing Cloud or similar enterprise platforms. Maintain audience and communication rules, ensuring compliance with consent and preference requirements. Configure, test, and deploy approved communications via email, SMS, and push channels. Monitor campaign deliverability and troubleshoot operational failures effectively. Utilize strong experience in segmentation, personalization, suppression, preferences, and journey testing to optimize campaign performance.

Qualifications

Possess 3-4 years of direct experience in campaign operations, with 5-7 years in CRM campaign operations, marketing automation, or lifecycle communications. Demonstrate hands-on experience with Salesforce Marketing Cloud and a strong track record in executing email, SMS, and push campaigns, including triggered and transactional communications. Exhibit working knowledge of audience segmentation, personalization strategies, suppression lists, preference management, deliverability best practices, and journey testing methodologies. Ability to effectively troubleshoot campaign and journey failures within established operational processes is essential. An opportunity to learn on one of the industry's largest digital learning platforms, with access to over 250,000 courses and numerous certifications is available.

Essential Skills

Salesforce Marketing CloudEmail MarketingSMS MarketingPush NotificationsCRMMarketing AutomationLifecycle MarketingSegmentationPersonalizationDeliverabilityJourney TestingConsumer Communications

Highlights

  • Actively hiring

More Details

RoleEmail, SMS & Push Campaign Management
IndustryInformation Technology & Services, Advertising & Marketing
DepartmentMarketing
Employment TypeFull Time, Hybrid (office + remote)

About the Company

Capgemini logo

Capgemini

Information Technology & Services

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