Director - Portfolio Marketing
UnitedHealth Group
UnitedHealth Group
Lead strategic portfolio marketing initiatives, driving functional alignment and achieving measurable progress against overarching portfolio goals. This role demands strong operating discipline, executive-level communication, and clear decision support to shape the future of our product portfolio.
We are committed to creating a healthier world for everyone, addressing health disparities and improving outcomes. This is an enterprise priority reflected in our core mission to help people live healthier lives and make the health system work better.
Develop and execute comprehensive portfolio-level value stories, product narratives, and strategic messaging frameworks. Translate business priorities, audience insights, and market dynamics into actionable marketing strategies.
Lead cross-functional teams across product, sales enablement, content, and analytics to drive integrated marketing initiatives. Apply data and performance signals to inform strategic recommendations and enhance marketing effectiveness.
Build and mentor high-performing teams in a collaborative, fast-paced environment. Ensure effective portfolio positioning, audience segmentation, and value proposition development.
Requires a Bachelor's degree and a minimum of 12 years of experience in portfolio marketing, brand strategy, or related marketing leadership roles. Proven ability to develop strategic messaging, lead cross-functional initiatives, and translate complex business needs into clear marketing strategies.
Demonstrated experience in applying data and audience insights to drive marketing effectiveness is essential. Strong leadership, stakeholder management, and executive communication skills are necessary to influence across a matrixed organization with diverse business lines and regulatory requirements.
UnitedHealth
Healthcare