Director - Portfolio Marketing

UnitedHealth Group

12+ yrs Bengaluru, Pune, Gurugram Full Time Hybrid (office + remote)
UnitedHealth Group logo
Posted : today
Actively hiring

Job description

Lead strategic portfolio marketing initiatives, driving functional alignment and achieving measurable progress against overarching portfolio goals. This role demands strong operating discipline, executive-level communication, and clear decision support to shape the future of our product portfolio.

We are committed to creating a healthier world for everyone, addressing health disparities and improving outcomes. This is an enterprise priority reflected in our core mission to help people live healthier lives and make the health system work better.

Responsibilities

Develop and execute comprehensive portfolio-level value stories, product narratives, and strategic messaging frameworks. Translate business priorities, audience insights, and market dynamics into actionable marketing strategies.

Lead cross-functional teams across product, sales enablement, content, and analytics to drive integrated marketing initiatives. Apply data and performance signals to inform strategic recommendations and enhance marketing effectiveness.

Build and mentor high-performing teams in a collaborative, fast-paced environment. Ensure effective portfolio positioning, audience segmentation, and value proposition development.

Qualifications

Requires a Bachelor's degree and a minimum of 12 years of experience in portfolio marketing, brand strategy, or related marketing leadership roles. Proven ability to develop strategic messaging, lead cross-functional initiatives, and translate complex business needs into clear marketing strategies.

Demonstrated experience in applying data and audience insights to drive marketing effectiveness is essential. Strong leadership, stakeholder management, and executive communication skills are necessary to influence across a matrixed organization with diverse business lines and regulatory requirements.

Essential Skills

Portfolio MarketingProduct MarketingBrand StrategyValue Proposition DevelopmentIntegrated Marketing StrategyMarketing CommunicationsBusiness StrategyStrategic MessagingCross-functional LeadershipData AnalysisAudience InsightsMarket IntelligencePerformance AnalysisTeam LeadershipStakeholder ManagementExecutive CommunicationInfluencing SkillsStrategic StorytellingContent StrategyMarketing Activation

Good to Have

Brand TrackingBrand Health AnalysisAudience ResearchCompetitive IntelligenceSearch InsightsContent EffectivenessMarketing MeasurementAI-enabled MarketingSearch VisibilityInsight SynthesisEmerging Technology

Highlights

  • Actively hiring

More Details

RoleDirector - Portfolio Marketing
IndustryHealthcare, Pharmaceuticals
DepartmentMarketing, Strategy / Corporate Planning
Employment TypeFull Time, Hybrid (office + remote)

About the Company

UnitedHealth logo

UnitedHealth

Healthcare

Director - Portfolio Marketing at UnitedHealth Group | SkillMX | SkillMX