Drive advertiser success through advanced Google measurement and attribution solutions. As a Data Transformation Lead, you will specialize in enhancing clients' measurement maturity, leveraging deep product expertise to translate insights into actionable strategies. This role is pivotal in helping businesses scale their use of Google's advertising tools.

You will collaborate closely with Large Customer Sales (LCS) teams to guide advertisers in deploying cutting-edge measurement technologies across the SEAS region. Your understanding of industry best practices and digital media trends will be crucial in influencing advertisers to adopt strategies that define brand value, customer lifetime value, and channel impact.

Lead holistic client measurement consultations to foster advanced, full-funnel measurement strategies. Align with Product and Go-To-Market teams to activate strategic measurement value-adds for fund programs and client agreements.

Drive the activation of South East Asia (SEA) strategies through in-depth client consultations and product rollouts. Focus on increasing adoption of privacy foundations, Consent Mode, and first-party data (1PD) integration.

Consult on App Measurement solutions like AppsFlyer and Adjust to effectively support diverse client needs. Drive product utilization and advanced feature adoption across Google Analytics and Google Ads measurement solutions, assisting product specialists with complex attribution cases.

A Bachelor's degree or equivalent practical experience is required, coupled with a minimum of 3 years’ experience in presenting technical and financial data to promote products and services.

Essential experience includes working in a customer-facing role and proficiency with measurement platforms, analytics, and attribution modeling. Fluency in both English and Mandarin is necessary for effectively engaging and supporting China-based clients.

Preferred qualifications include experience with implementation and configuration of measurement strategies, non-last click attribution, cross-device measurement, and conversion tracking. Familiarity with app attribution platforms and influencing advertiser/agency decision-makers is also advantageous.