Join EY and build an exceptional career while contributing to a better working world. This role focuses on leveraging the Braze customer engagement platform to design, build, and optimize advanced customer engagement strategies. You will be instrumental in implementing omnichannel customer journeys, sophisticated campaign orchestration, precise audience segmentation, impactful event tracking, and dynamic personalization techniques to elevate customer experiences.

Implement and manage Braze environments, constructing robust customer engagement campaigns and journeys. Develop and maintain Braze Canvas and Campaign workflows, configuring triggered, transactional, and lifecycle campaigns. Implement advanced personalization and dynamic content strategies to enhance engagement.

Create sophisticated customer segments and audience rules, configuring user attributes, custom events, and catalog data for real-time audience activation. Design comprehensive customer lifecycle and retention programs to foster long-term customer relationships.

Develop and execute multi-channel campaigns across email, SMS, push notifications, in-app messages, and Content Cards. Collaborate with data engineering teams for seamless Braze integrations, configuring SDKs, APIs, webhooks, and partner integrations. Support data mapping and event validation, troubleshooting campaign delivery and reporting issues while ensuring strict adherence to customer consent and privacy requirements.

Monitor campaign performance closely, analyzing key engagement metrics. Conduct A/B testing and experimentation to identify optimization opportunities, providing data-driven recommendations for continuous improvement.

A Bachelor’s degree in Computer Science, Information Technology, Engineering, Marketing, or a related field is required. Candidates should possess 2–6 years of experience in Marketing Automation, Customer Engagement Platforms, CRM, or MarTech implementations. Hands-on experience with the Braze platform is essential, including a strong understanding of Braze Canvas, Campaigns, Segments, Catalogs, Connected Content, and Liquid Personalization. Experience with REST APIs and SDK integrations is also necessary.

A solid grasp of marketing automation concepts is crucial, encompassing customer journeys, lifecycle marketing, omnichannel campaign management, personalization strategies, A/B testing, and customer retention programs. Familiarity with HTML, CSS, and basic email development, along with SQL for audience analysis and validation, will be highly beneficial. While not mandatory, Braze certifications are strongly preferred for this role.