Join EY and build a career that's as unique as you are. Leverage global scale, support, and an inclusive culture to reach your full potential. Your unique voice will help EY thrive. We are seeking a skilled Hightouch CDP Consultant to design, implement, and optimize customer data solutions. You will collaborate with stakeholders to enable audience activation, segmentation, identity resolution, and real-time marketing use cases.

This role involves working closely with business, data engineering, and marketing teams to drive impactful customer data strategies. Contribute to building an exceptional experience for yourself and a better working world for all.

Implement and administer Hightouch CDP environments, including building audience activation workflows and creating customer segments. Configure data syncs across marketing platforms and support Reverse ETL implementations from cloud data warehouses.

Collaborate with data engineers to understand source data and build validated customer data models for activation, working with platforms like Snowflake or BigQuery. Ensure data quality, governance, and troubleshoot sync issues.

Enable customer activation across various channels for use cases such as onboarding, personalization, cross-sell/upsell, and retention. Translate marketing requirements into technical solutions.

Participate in discovery workshops, gather requirements, and document solution designs. Engage with clients and cross-functional teams throughout the project lifecycle.

A Bachelor's degree in Computer Science, IT, Engineering, or a related field is required, alongside 2-6 years of experience in MarTech, CDP, Data Engineering, or Marketing Technology implementations.

Proficiency in Hightouch CDP or Reverse ETL platforms and strong SQL skills are essential. Experience with data warehousing technologies like Snowflake, Databricks, BigQuery, or Redshift is necessary.

Familiarity with customer data models, data warehousing concepts, and API-based integrations is expected. Knowledge of CRM and marketing platforms is also required.

Understanding of Customer Data Platforms, Segmentation, Audience Activation, Event-based Marketing, Omnichannel Marketing Concepts, and Customer Lifecycle Management is crucial for success in this role. Experience in Agile environments is preferred.