This pivotal role focuses on managing customer master data, unified profiles, and ensuring data quality across CRM, Customer Data Platform, and marketing technology environments. You'll be instrumental in maintaining accurate, complete, and compliant customer data to support acquisition, lifecycle, loyalty, retention, commerce, and campaign initiatives.

The position acts as a critical link between Marketing, CRM, Data, Analytics, Technology, Privacy, and market teams. Responsibilities include operationalizing first-party data responsibly, managing audience libraries, consent rules, deployment to activation platforms, issue remediation, and performance monitoring. A key objective is to enhance the reuse, governance, and business value derived from customer data assets.

Key responsibilities involve the end-to-end management of customer master data and profile lifecycles. This includes overseeing CRM and CDP data ingestion, profile stitching, and enrichment processes. You will also be responsible for monitoring, remediating, and managing exceptions related to customer data quality. Governance of consent, preferences, subscriptions, and communication eligibility is crucial, as is the definition, segmentation, library management, and deployment of audiences.

Furthermore, this role will drive first-party data capture and activation across various marketing channels. Performance optimization through audience quality, utilization, and performance monitoring will be a core focus. You will also contribute to reporting on customer data value, acquisition cost, and source effectiveness, alongside market enablement, governance documentation, and continuous improvement initiatives.

A minimum of 7 years of hands-on experience is required in areas such as customer data management, CRM operations, CDP, audience management, data governance, or marketing technology. Experience within the CPG/FMCG sector or a similarly regulated consumer environment is highly preferred.

You should possess a proven ability to manage customer profiles, ensure data quality, execute segmentation strategies, implement consent controls, and activate audiences across multiple channels and markets. A strong working knowledge of CRM and CDP platforms, first-party data activation, identity and profile concepts, lifecycle marketing, and audience measurement is essential. Demonstrated judgment in privacy-aware data usage, operational governance, stakeholder management, and resolving complex data or activation issues is also expected.