Accenture is a global leader in professional services, specializing in digital, cloud, and security solutions. We leverage extensive experience and unique skills across over 40 industries to deliver strategy, consulting, technology, and operations services, alongside Accenture Song. Our vast network of advanced technology and intelligent operations centers empowers us to drive transformation. With 784,000 professionals worldwide, we harness the power of technology and human ingenuity to create value and foster shared success for our clients and communities.

This role focuses on optimizing marketing operations amidst increasing complexity and limited resources. It's about enhancing marketing performance through deep technical and functional expertise. We aim to accelerate time-to-market and improve operational efficiencies at scale by leveraging data, technology, next-generation content, digital marketing, customer engagement, and media growth services.

Key responsibilities involve managing and optimizing marketing processes and systems, including campaign execution, data analysis, and budget oversight, to boost marketing efficiency and effectiveness.

- Collaborate with stakeholders to define campaign objectives and gather requirements, reviewing briefs and identifying potential risks. - Support campaign strategy execution, including audience segmentation, journey mapping, and content creation. - Provide guidance on leveraging Adobe Campaign Classic for optimal campaign results. - Configure offers, workflows, mail templates, landing pages, and automations within Adobe Campaign Classic. - Develop and manage automated customer journeys, such as welcome series and nurture campaigns. - Execute email, SMS, direct mail, social, and other marketing campaigns using Adobe Campaign Classic. - Create landing pages and ensure accurate audience targeting and segmentation. - Monitor campaign performance, providing regular reports and actionable insights. - Conduct A/B testing and optimization for improved campaign effectiveness and customer experience. - Troubleshoot and resolve technical issues impacting campaign execution. - Maintain accurate records in ticketing/request management tools and adhere to all Desktop Procedures (DTPs) and Standard Operating Procedures (SOPs). - Complete all required reports for accurate reporting to clients and leadership.

We are seeking a Custom Software Engineering Sr Analyst with expertise in Marketing Operations and Adobe Campaign Classic. Essential qualifications include in-depth knowledge of Adobe Campaign functionalities, along with proficiency in SQL and JavaScript. A strong understanding of database concepts and their application in campaign management is vital.

Candidates should possess a solid grasp of email marketing best practices, covering deliverability, segmentation, personalization, and A/B testing. Excellent problem-solving skills are required to troubleshoot technical issues related to Adobe tools and campaign execution. Strong communication and collaboration skills are necessary for effective teamwork with cross-functional teams and stakeholders.

Experience with API integration to utilize Adobe Campaign Classic's API capabilities is beneficial. Familiarity with Marketing Automation best practices, HTML, and CSS for email template customization is also valued. Proven experience in campaign reporting and analysis, including tracking KPIs and providing actionable insights, is expected. A Bachelor's degree in any discipline is required, with 5 to 8 years of relevant experience.