Join Accenture as a Senior Analyst in Custom Software Engineering, where you will leverage deep functional and technical expertise to drive marketing performance. This role focuses on balancing marketing complexity with resource limitations, accelerating time-to-market, and enhancing operational efficiencies through data, technology, content services, digital marketing, and media growth.

As a Marketing Operations professional, your responsibilities will encompass managing and optimizing marketing processes and systems. You'll be involved in campaign execution, data analysis, and budget management to boost marketing efficiency and effectiveness. This position demands strong analytical abilities, meticulous attention to detail, and a solid understanding of marketing technologies, ensuring smooth implementation of marketing strategies for measurable outcomes.

Key responsibilities include planning, executing, tracking, and analyzing direct marketing campaigns throughout their lifecycle.

You will collaborate with stakeholders to define campaign objectives and gather requirements, assisting in campaign strategy execution including segmentation and content creation. Guidance will be provided on leveraging Eloqua and CDP capabilities for effective campaign outcomes.

Tasks involve configuring offers, workflows, mail templates, landing pages, and automations, alongside creating automated journeys. Execution of email, SMS, direct mail, social/paid, and other broadcast campaigns via Eloqua and CDP platforms is essential. Accurate audience targeting, segmentation, and monitoring of campaign performance are crucial. Furthermore, you will conduct A/B testing, troubleshoot technical issues, and ensure adherence to SOPs and DTPs for seamless campaign execution and accurate reporting.

We are seeking candidates with in-depth knowledge of Eloqua and proficiency in SQL and Javascript. A strong understanding of database concepts and their application in campaign management is required.

Expertise in email marketing best practices, including deliverability, segmentation, personalization, and A/B testing, is essential. You should possess strong problem-solving skills to troubleshoot technical issues related to Eloqua, CDP, and campaign execution. Excellent communication and collaboration skills are necessary to work effectively with cross-functional teams.

Familiarity with HTML and CSS for email template customization, exposure to API integration, and knowledge of Marketing Automation best practices are highly valued. Experience in campaign reporting and analysis, tracking KPIs, and providing actionable insights is expected. Eloqua certification is considered a plus.