Accenture seeks a skilled Custom Software Engineering Sr Analyst to enhance marketing operations through technical expertise and data-driven strategies. Join a global professional services leader with extensive capabilities in digital, cloud, and security, dedicated to driving value and shared success for clients across over 120 countries. This role is pivotal in managing and optimizing marketing processes and systems, ensuring efficient and effective campaign execution and measurable results. Leverage deep functional and technical knowledge to accelerate time-to-market and achieve operational efficiencies at scale, supporting areas like Data and Technology, Next Generation Content Services, Digital Marketing Services, Customer Engagement, and Media Growth Services.

- Craft, update, and test HTML templates and email content within Marketing Automation platforms (e.g., Salesforce Marketing Cloud, Adobe) to ensure consistent display across clients and devices. - Conduct comprehensive quality checks on email templates, dynamic content, and landing pages for accuracy in content, links, and personalization. - Diagnose and resolve rendering issues across various email clients (Outlook, Gmail, Apple Mail) and devices (desktop, mobile, tablets). - Execute thorough email campaign testing, including A/B tests, to optimize deliverability and engagement. - Ensure email campaigns comply with best practices, data privacy regulations, and anti-spam laws. - Collaborate with project managers and development teams to implement templates and troubleshoot technical challenges. - Maintain detailed documentation of templates, coding guidelines, and QA processes for team knowledge sharing. - Continuously update knowledge on email marketing trends and best practices to enhance campaign quality. - Utilize ticketing/request management tools for accurate updates and reporting, adhering to all Desktop Procedures and Standard Operating Procedures.

- Strong proficiency in HTML, with the ability to hand-code responsive emails for cross-client and cross-device rendering. - Experience with marketing automation platforms such as Braze, Eloqua, Adobe, or similar. - Familiarity with email testing tools and techniques for identifying and resolving rendering issues. - Excellent attention to detail for thorough quality assurance of email content. - Proven problem-solving skills for diagnosing and fixing technical issues related to email rendering and coding. - Basic knowledge of CSS and JavaScript to enhance email templates with dynamic elements. - Understanding of email design principles to create visually appealing and engaging templates. - Familiarity with marketing automation concepts and strategies for optimizing email campaigns and customer journeys. - Knowledge of coding best practices, email deliverability, and anti-spam measures.