Join Accenture as a Custom Software Engineering Sr Analyst and play a pivotal role in optimizing marketing operations. This position focuses on enhancing marketing performance through deep technical expertise, driving efficiency, and accelerating time-to-market for various marketing initiatives.

You will be instrumental in managing and refining marketing processes and systems, encompassing campaign execution, insightful data analysis, and diligent budget management. The core objective is to elevate marketing efficiency and effectiveness, demanding strong analytical acumen, meticulous attention to detail, and a solid grasp of marketing technologies.

Key responsibilities include developing and executing sophisticated audience segmentation queries using SQL, and translating complex business requirements into actionable segmentation logic. You will perform data validation to ensure audience accuracy, support campaign execution teams by delivering target lists promptly, and maintain comprehensive documentation for queries and delivery trackers.

Collaborate with project managers and marketing stakeholders to understand campaign objectives, assist in campaign strategy execution, and offer guidance on leveraging Marketo capabilities. Set up and execute programs, nurture streams, and lead scoring models, while creating web pages as per project briefs. Monitor campaign performance, conduct A/B testing for optimization, and troubleshoot any technical or rendering issues that arise.

The ideal candidate possesses in-depth SQL expertise for audience segmentation, proficiency in marketing automation tools like Marketo for campaign management, and a strong understanding of email marketing best practices including deliverability and personalization. Excellent problem-solving, collaboration, and communication skills are essential for working effectively with cross-functional teams.

A keen eye for detail is required to manage multiple campaigns and ensure accuracy in coding and email rendering. Experience in testing emails across various devices and clients to identify and resolve rendering issues is crucial. A Bachelor's degree in a relevant field is required, along with 2-5 years of experience in Custom Software Engineering or a related role.