Accenture is seeking a Custom Software Engineering Senior Analyst with expertise in Marketing Operations and Campaign Management. This role is crucial for navigating complex marketing environments and optimizing performance through data and technology. You will leverage deep functional and technical knowledge to accelerate time-to-market and enhance operational efficiencies.

As a Senior Analyst, you will be instrumental in balancing marketing complexity with resource limitations. Your contributions will drive marketing performance, improve efficiency, and ensure measurable results by managing and optimizing marketing processes and systems. This includes campaign execution, data analysis, and budget management, all while employing strong analytical skills and a keen eye for detail.

Key responsibilities include end-to-end campaign execution, segmentation, audience targeting, content personalization, and journey automation. You will conduct thorough reviews of campaign requirements, execute quality assurance testing across various channels (Email, SMS, Push, Direct mail, social, paid campaigns), and validate data integrity and customer journeys.

Additional duties involve ensuring compliance with email marketing best practices and data privacy regulations, providing insights for campaign optimization and A/B testing, and maintaining comprehensive documentation. Collaboration with cross-functional teams, including marketing, project management, data analysts, and developers, is essential for addressing challenges and implementing improvements. Continuous learning of the latest Eloqua and CDP features is expected to enhance campaign quality and overall marketing effectiveness.

We are looking for candidates with in-depth knowledge of Eloqua functionalities and landing pages, coupled with proficiency in SQL and JavaScript. Experience in end-to-end campaign execution, including segmentation, audience targeting, content personalization, and journey automation is vital.

Strong attention to detail for quality assurance and rigorous testing is required, along with the ability to troubleshoot technical issues related to Adobe Campaign Classic configurations and data integration. Familiarity with marketing automation principles, basic data analysis skills, and excellent communication for cross-functional collaboration are essential. Proficiency in HTML and CSS for email template customization and an understanding of broader digital marketing strategies are also necessary. Knowledge of UX/UI design principles is a plus.