Join Accenture as a Custom Software Engineering Senior Analyst, a role focused on enhancing marketing operations through deep technical and functional expertise. You will be instrumental in optimizing marketing processes and systems, driving efficiency, and improving marketing performance at scale.

This position leverages advanced data and technology to deliver next-generation content services, digital marketing solutions, and customer engagement strategies. The aim is to balance marketing complexity with resource management, ensuring strategies are effectively implemented and yield measurable results.

Your role will involve managing personalized customer communication and delivering marketing offers at opportune moments, using technology to boost productivity and repeatability in marketing execution and measurement.

As a Custom Software Engineering Senior Analyst, your responsibilities will include:

- Campaign Planning and Requirements Gathering: Collaborating with stakeholders to understand campaign objectives, gathering requirements, and identifying potential risks. - HTML Email Template Development: Designing and developing responsive HTML email templates optimized for various email clients, incorporating dynamic content and personalization. - Email Build Testing: Thoroughly testing emails across diverse platforms to ensure consistent rendering and functionality. - Email Design Best Practices: Staying current with email design trends, user experience considerations, and deliverability standards. - Troubleshooting and Issue Resolution: Identifying and resolving HTML/CSS issues during email campaign development. - Work Orchestration and Data Hygiene: Maintaining accurate records in ticketing systems, adhering to Standard Operating Procedures, and generating essential reports.

To excel in this role, you should possess:

- Education: A graduate degree is required. - Experience: 5-7 years of relevant experience. - Technical Skills: Proficiency in HTML5 and CSS3 for responsive email template development. Strong understanding of email design best practices, testing, and troubleshooting. - Marketing Technology Knowledge: Familiarity with marketing automation platforms such as Marketo, Braze, or Adobe's marketing suite is highly preferred. Experience with personalization languages like AMPscript or SSJS is beneficial. - Analytical Skills: Excellent attention to detail and the ability to analyze data to optimize campaign performance. - Additional Preferred Skills: Knowledge of JavaScript, email automation tools, basic graphic design, SQL, A/B testing, and email accessibility best practices are advantageous.