Accenture seeks a skilled Custom Software Engineering Senior Analyst to enhance marketing efficiency and effectiveness. This role involves optimizing marketing processes and systems, driving performance through deep functional and technical expertise, and accelerating time-to-market. You will contribute to improving marketing response rates and revenues by managing personalized customer communication strategies and delivering timely marketing offers.

The position focuses on executing, monitoring, and measuring marketing processes using technology to boost productivity and repeatability. Essential for this role are strong analytical skills, meticulous attention to detail, and a solid understanding of marketing technologies to ensure smooth implementation of marketing strategies and measurable results.

- Design and develop responsive HTML email templates optimized for various email clients and devices. - Implement dynamic content and personalization using languages like AMPscript or SSJS for engaging email experiences. - Conduct thorough testing to ensure consistent email rendering and functionality across different platforms. - Stay updated with email design best practices and industry trends to create impactful campaigns. - Troubleshoot and resolve HTML/CSS-related issues during campaign development and execution. - Manage ticketing/request systems, accurately recording updates and providing seamless campaign experiences.

- Bachelor's degree in a relevant field is required. - Proficiency in HTML5 and CSS3 for coding responsive email templates. - Strong understanding of email design principles, UX, and deliverability best practices. - Proven experience in testing and troubleshooting email rendering issues across various clients and devices. - Keen attention to detail for ensuring accuracy in coding and email presentation. - Familiarity with marketing automation platforms such as Marketo, Braze, or Adobe Builder is preferred. - Knowledge of JavaScript and AMPscript for advanced personalization is advantageous.