Custom Software Engineering Analyst

Accenture

2–5 yrs Mumbai Full Time Work from office
Accenture logo
Posted : today
Actively hiring

Job description

Join Accenture as a Custom Software Engineering Analyst and play a pivotal role in navigating the complexities of modern marketing. This position focuses on driving marketing performance through deep functional and technical expertise, accelerating time-to-market, and enhancing operational efficiencies at scale. You will leverage Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services to achieve these goals.

In this Marketing Operations role, you will be responsible for managing and optimizing marketing processes and systems. Key tasks include campaign execution, in-depth data analysis, and meticulous budget management, all aimed at boosting marketing efficiency and effectiveness. The position demands strong analytical capabilities, exceptional attention to detail, and a solid understanding of marketing technologies to ensure seamless implementation of marketing strategies and the delivery of measurable outcomes.

Responsibilities

As a Custom Software Engineering Analyst, your responsibilities will encompass:

- Collaborating with stakeholders to gather campaign objectives and requirements, meticulously reviewing briefs, and identifying potential risks. - Working with creative teams to ensure the smooth integration of visual elements into HTML templates. - Designing and developing responsive HTML email templates optimized for various email clients and devices. - Implementing dynamic content and personalization using languages like AMPscript or SSJS for engaging user experiences. - Conducting thorough testing to ensure consistent email rendering and functionality across platforms. - Staying abreast of email design best practices, industry trends, and deliverability standards. - Troubleshooting and resolving HTML/CSS-related issues during campaign development. - Managing ticketing systems, accurately recording updates, and adhering to Standard Operating Procedures (SOPs) for a seamless campaign experience. - Completing required reports for accurate client and leadership reporting.

Qualifications

We are seeking candidates with the following qualifications and experience:

- A Bachelor's degree is required. - A minimum of 2 to 5 years of relevant work experience. - Proficiency in HTML5 and CSS3 for coding responsive email templates. - Deep understanding of email design principles, user experience (UX), and deliverability best practices. - Proven experience in testing and troubleshooting email rendering issues across various devices and clients. - Exceptional attention to detail for ensuring coding accuracy and consistent rendering. - Familiarity with marketing automation platforms such as Marketo, Braze, or Adobe Builder, including Content Builder, Data Extensions, and AMPscript. - Knowledge of JavaScript and AMPscript for advanced content personalization. - Experience with email automation tools and processes, including journey-based emails and triggered campaigns. - Basic graphic design skills for creating visual elements. - Understanding of SQL queries for data manipulation. - Experience setting up and analyzing A/B tests to optimize campaign performance. - Awareness of email accessibility best practices.

Essential Skills

HTML5CSS3Email Design Best PracticesTesting and TroubleshootingAttention to DetailMarketing OperationsMarketing AutomationTechnology ExecutionMarketoBrazeAdobe BuilderContent BuilderData ExtensionsAMPscriptJavaScriptEmail AutomationGraphic DesignSQLA/B TestingAccessibility

Good to Have

Marketo Certified Practitioner

Highlights

  • Actively hiring

More Details

RoleCustom Software Engineering Analyst
Employment TypeFull Time, Work from office

About the Company

Accenture logo

Accenture

IT Consulting

Custom Software Engineering Analyst at Accenture | SkillMX | SkillMX