Join Accenture as a Custom Software Engineering Analyst specializing in Marketing Operations. This role focuses on leveraging deep functional and technical expertise to enhance marketing performance, accelerate time-to-market, and improve operational efficiencies at scale. You will work with Data and Technology, Next Generation Content Services, Digital Marketing Services, and Customer Engagement.

The Marketing Operations role involves managing and optimizing marketing processes and systems. Key responsibilities include campaign execution, data analysis, and budget management, all aimed at boosting marketing efficiency and effectiveness. A strong grasp of analytical thinking, attention to detail, and proficiency in marketing technologies are essential for this position. The role is critical for the smooth implementation of marketing strategies and achieving measurable outcomes.

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. We offer Strategy and Consulting, Technology and Operations services, and Accenture Song, powered by an extensive network of Advanced Technology and Intelligent Operations centers. Our team of 784,000 professionals worldwide delivers on the promise of technology and human ingenuity, serving clients in over 120 countries.

Campaign Planning & Requirements Gathering: Collaborate with stakeholders to understand campaign objectives and requirements, reviewing briefs thoroughly and identifying potential risks. Assist in executing campaign strategies, including audience segmentation, journey mapping, and content creation.

Adobe Campaign Classic Configuration & Development: Build and configure offers, workflows, email templates, landing pages, and automations to support campaign execution. Create and manage automated journeys, such as welcome series, nurture campaigns, and triggered communications.

Campaign Execution & Management: Implement email, SMS, direct mail, social/paid, and other marketing broadcasts or journey-based campaigns using Adobe Campaign Classic. Develop landing pages within the tool as per specifications, ensuring accurate audience targeting and segmentation. Monitor campaign performance and engagement, providing regular reports and analysis. Conduct A/B testing for optimization and troubleshoot technical execution issues.

Work Orchestration & Data Hygiene: Utilize ticketing/request management tools for accurate record-keeping and updates. Adhere strictly to Desktop Procedures (DTPs) and Standard Operating Procedures (SOPs). Complete all necessary reports for accurate client and leadership reporting.

To excel in this role, you should possess expertise in Adobe Campaign Classic, including its functionalities, SQL, and Javascript. Proficiency in database concepts and their application in campaign management is crucial.

We are looking for individuals with a strong understanding of email marketing best practices, encompassing deliverability, segmentation, personalization, and A/B testing. Excellent problem-solving skills are essential for troubleshooting technical issues related to the Adobe tool and campaign execution.

Strong collaboration and communication skills are vital for effective teamwork. Exposure to API integration to leverage Adobe Campaign Classic's capabilities is beneficial. Familiarity with marketing automation best practices, HTML, and CSS for email template customization is expected. Experience in campaign reporting, analysis, and providing actionable insights is also required.