Accenture is a leading global professional services company specializing in digital, cloud, and security. With extensive experience across more than 40 industries, we provide Strategy and Consulting, Technology and Operations services, alongside Accenture Song. Our vast network of Advanced Technology and Intelligent Operations centers empowers our 784,000 professionals to deliver on the promise of technology and human ingenuity, serving clients in over 120 countries. We leverage the power of change to create value and shared success for all stakeholders.

This role focuses on navigating increasing marketing complexity and optimizing resource allocation. You will enhance marketing performance through deep functional and technical expertise. By accelerating time-to-market and achieving scalable operating efficiencies, you'll drive growth in Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement, and Media Growth Services. A key aspect of this position involves the design and creation of digital marketing advertisements and promotions.

In this capacity, you will be responsible for the planning, execution, tracking, and analysis of direct marketing campaigns. Your duties will encompass the entire campaign lifecycle, from initial concept through to launch and post-campaign evaluation.

You will be tasked with analyzing and resolving lower-complexity problems. Your daily interactions will primarily be with peers within Accenture, with subsequent updates to supervisors. Client or Accenture management interaction may be limited in this role. You will receive moderate guidance on daily tasks and detailed instructions for new assignments. Decisions made will impact your own work and potentially the work of others. Functioning as an individual contributor within a team, your scope of work will be focused. Please note, this role may require working in rotational shifts.

We are seeking candidates with in-depth knowledge of Marketo and SQL functionalities. Proficiency in configuring and customizing Marketo and SQL components, including dynamic content, snippets, tokens, and program templates, is essential.

Strong understanding of email marketing best practices, covering deliverability, segmentation, personalization, and A/B testing, is required. You should possess robust problem-solving skills and the ability to troubleshoot and resolve technical issues related to SQL and campaign execution. Demonstrated knowledge and hands-on experience in coding responsive HTML email templates that ensure consistent rendering across various email clients are also necessary. Experience with Marketing Operations, specifically Campaign Management, is a key requirement for this position.